I love this…

After a week in berlin I’m at home enjoying the peace of a beautiful morning in my house. Watching ads I love and surfing the internet I just remembered to blog this ad which I been in love with ever since it came out.

So an ode to a perfect spring morning….

Contemporary sustainability

Last month I held a seminar for all our clients about green marketing. We did a lot of research and the wonderful team did such a great job on this. One of the points that surprised us was actually how conscious the consumers were about sustainability not just being a “make good” thing, but had to be a strategy worth following for the companies. As one of our focus group members said, if it is not a good deal for the company then they can’t keep doing it. And further more they noted that we, as consumers have a huge role in this, because, where we put our money decides which solution is sustainable in the long run.As Peter Ingwardsen, director of danish fashion brand Noir, said in his issue of co-editing Eurowoman,  ”Everytime we buy, we vote for the world we want to see.This point is also stressed in Faris’ post on the bias in CSR where he adress’ the nature of CSR as a mean to a goal. “Of course they are. They are businesses. All they care about is money. That’s the function of business - to generate profits. (The social responsibility of business is to increase its profits.) It doesn’t matter whether or not you think Milton Friedman was right. That’s the way businesses operate - their responsibility is to deliver profit for their shareholders.” Quote from Faris’ post on CSR.

When the rollercoaster reaches the top..

Last friday at the agency we had our fortnight management briefing, and came to discuss how the global financial state will impact the danish economy and our business. We can hear some of our clients being very concerned and some seems to don’t care at all. Those who care acts in two ways - pressing the speeder to defend marketshare in a more competitive environment, or some just stand on the break. It was an interesting discussion and made me think a lot about how we can better help our clients in this environment. Is there special competences we have to nurse and how do we help solve their challenges when the “going gets tough” in a cost efficient way.  

 

In my search for ideas and knowledge on this I fell over David Armanos recent post on this in a cool little prsentation. The presentation is 10 slides with each a point on how to thrive through a recession. See the post here or download it on slideshare here. 

 

 

Absolutely nothing about planning

I just love this song and it kept me going through a busy time last week. Makes me feel so good and makes me sing in the shower and dance through the day. 

Fun can save the world

With the new green movement it is important to make the CSR approach to business inviting, intuitive and innovative. This is really an example where fun meets the greater good. A good idea and some people having fun can actually make the world a better place. I especially love the issue about how this also equals out gender imbalance, because normally it is the girls fetching water while the boys go to school. Now both girls and boys can go to school - as long as the have fun at the play pump in their breaks. I found this idea here   

The Green City of the Gulf

The plans for a green city called Masdar just outside Abu Dahbi is quite interesting. The ambitions in the Gulf seems sky high, but for what it’s worth, perhaps we could learn from this. It is said to be the world’s first waste-free, carbon neutral and car free city.  Read full story here.                          

Channel 8000 reincarnated

Feeling reincarnated after a december and january crazy at work, I  now return after a weekend of pure joy. Have spend every minute drinking wine with my boyfriend, hanging out with great friends and strolling the city and the beach on a sunday with 12 degrees and full sun. It’s been incredible. Then I went to see Charlie Wilson’s War and felt entertain and happy walking home to spend the last bit of the weekend with my Macbook and my boyfriend. As my first contribution addressing my spring feeling I fell over this cool iGoogle app from John Meada blog. It changes the theme adapting the local time of day. It is so cool and looks like I feel inside on this beautiful sunday evening.   

Behavioral targeting

I just lost my early morning following blog threads on discussion on behavioral targeting and the pro’s and con’s on this issue.

The nice Erin wrote a post on creating fansumers where she started a discussion on this issue, linking back to Interactive marketing trends. I’m not totally settled on my attitude towards behavioral targeting, but it is difficult. I love the thought of having the choice to share personal info in exchange for less, but more targeted ads, but I hate services sneaking it into the apps not notifing the users. But the dilemma is; does the users understand this profoundly enough to be able to choose. And are there consequences? Anyway it is a good discussion which I think we will be talking a lot about in the years to come…

I’m a bit puzzled here because I see why this kind of behavioral targeting scares people with it’s big brother feel, but on the other hand, doesn’t it do the media consumers a favor, by being able to address them with relevant ads instead of a wide range of irritating stuff. And if we as marketers can raise ROI by being relevant, perhaps we can actually stop spamming people so much. Let face it - the ads don’t disappear! This could actually be a way to make them relevant and thereby more acceptable - as we see in magazine ads… Had the same discussion going when Joost launched. If you could make the commercial break 60 secs instead of 6 minutes by giving info on you life, who wouldn’t prefer that?

Advertising Young Minds

Once again I just made the list! Proud, but I want to climb up the ladder before turning 28. So I think I need to get back to blogging more often.

Here the link for Advertising Young Minds - November issue

Search interpreted by an ad agency

Wibroe, Duckert and Partners, a danish ad agency launched their new web-site a while ago and it really made the headline in the danish agency business.

Using the webpage as a playground for showing how you think, they once again put search on the agenda. This shows how advertising and media today melt together in a unity not separable. This site has only few frames with simple content linking to google and letting others tell the story through the links higgest ranked by google. Perhaps some of the competitors buys some ad words on this soon?

This is a bit old news, but haven’t had time to post it and a lot of you people abroad haven’t seen it yet, so I’ll do it anyway. And also because I think this solution is very much on the spot on what’s happening. Everyday I see a tendency towards search being on everybodys lips, and working close with iProspect I see the results it makes for our clients. It is as if it never makes sense not to talking search anymore. Especially on very ROI driven clients.

Here is the webpage of Wibro, Duckert and Partners

Love the idea - exciting to see how long they keep it for.