Super Bowl Ads on Youtube

Just read that Youtube annonunced that all the Ads from Super bowl on the 4th of february will be exposed on the site and a voting is set up with the final judgement after two days. The winner will air on the front of youtube on the 6th of february. That’s indeed pretty interesting and once again sets the scene for super bowl being the essence of mass-media ad hysteria. As the media landscape gets more fragmented only few events can gather so many viewers. Some will say that the super bowl ads through this, will prolong their expensive lifes in the new media world, but perhaps it’s even more a sign of youtube not longer being new media, but a mass media which has the best of both worlds. I’ll be very interestig to know how many views this two-day YouTube gallery can generate.

And just to memorize the former (and contemporary?) effect of super bowl ads:

iPhone

After launching the new iphone it seems as mac is relaunching the talk about mobile marketing. The Phones unique browser will hopefully open new posibilities for web on the mobile, and is talk of media town these days..

Noah Elkin says on imediaconnection ; Through January 21 — a period of less than two weeks — the number of blog posts mentioning both brand and product climbed to around 54,000, according to a search on Technorati. Jobs’ dramatic keynote remained the number one podcast on iTunes as of January 21 (a nice postscript about the message supporting the medium and vice versa, by the way).  Read whole article here.

Content - not position - is king?

Once again critiria for SEM is being discussed. An article by Brandt Dainow CEO, ThinkMetricson, on imediaconnection claims that the consumers are getting so used to navigating through search that number one position loses effect, and instead the text is being the most important factor in the choice of ”which-of-these-damn-5.786.365-results-to-click”.  Brandt says “The number one position in the listings is not the best position. No ad position is any better than any other. The factor which has the most bearing on your chance of being clicked on is the text in your ad, not the ad’s position.” . Read the whole story here.

Still I’m not sure I agree - We still have the fear of scrolling barrier to break through to even get the text exposed. So perhaps it’s not necessary being the one, but still I would like to be visible in the “no-scrolling-window”.  

A busy market…

Just another side-effect of a really active mediamarket. NEVER seen as many job-ads ever.. Here’s just for one newsletter from today..  Isn’t that crazy…

Ledige jobs på www.markedsforing-job.dk:

Adtomic Communications (Corporate Comm/Branding) søger Senior Konsulent/Account Manager
Adtomic Communications søger Projekt koordinatorer
Adtomic Communications søger Senior Konsulent/Account Manager
Adtomic Communications søger Senior rentegner/DTP´er
Avant-Art Reklamebureau søger Mediakonsulent
COWI søger rutineret Art Director med sans for kvalitet
DK-Technologies søger Salgs- & Marketingchef
Green Credit søger Marketing specialist (CRM/dialog)
Green Credit søger marketing specialist i online medier (channel manager)
Kontrapunkt søger International business development manager
Kunde & Co søger norsk projektkoordinator
Kunde & Co. søger Webdesigner
Mindshare søger Projektleder
Ogilvy Danmark søger Researcher
Prolog Reklamebureau søger Art Director/Grafisk designer
Prolog Reklamebureau søger Projektkoordinator - med grafisk indsigt
Rønne & Lundgren søger for klient en partner
STAGIS (Corporate branding og kommunikation) søger projektleder
TBWA/Copenhagen søger Billedbehandler der også kan rentegne
TDC søger Projektleder (marketing)
Twins Communication søger Senior Designer
Vækstfonden søger kommunikationschef

Transmedia journalism

Per Mikael TV2 had his 15 minutes of powertalk at the brunch seminar. Talking about visions for the future for TV2 he focused on the news staff and how the coverage of news in Denmark are being stronger by the investments made in high quality content and staff. Most interesting was it though that he briefly talk about the strenght in launching a news story in different media. In the daily discussion on transmedia planning these days it came very naturally to think  about how a launch of a new story in a media house like TV2 is actually very close to the planning process we are working on refining everytime a new media is included in the communication of a product release or a brand story.

Inattention

After Henrik Dahls very positive talk Anker Brink Lund from CBS talked about the opposite trend being consumers paying less attention to TV commercials. He raised up an inattention index being the medium crossed with the level of other activities normally carried out during mediatime. TV and Phones were often dual-media-use. ABL did a good job in shaking up the discussion and taking the Hymn of TV on the ground of reality. A well used friday morning….

The TVmedium as commercial platform in the future?

A really great morning in Charlottehaven in Copenhagen with an interesting debate on the future for the TV medium. Henrik Dahl Explora started out with something like a hymn to TV as being center of social context, with the ads as a common denominator for the public agenda as well as the content is. A special point was his differentiation between attitude and behavior. Is it really true that we all hate commercials on TV. Attitude says yes - behavior no. But after that he drew out some points on how to lower the hatred towards TV ads. Interesting and most of all a solid base for further discussion.

Hello world!

I’m Pernille Fruensgaard - working in the media agency world, but this is a private blog and an expression of my own  thoughts and attitudes towards what is happening in the media and communication field today. I had a danish blog on www.medieinnovation.wordpress.com. After a busy christmas month I’m back in the sphere. New URL, design and this time in english. Hope you’ll enjoy the relaunch…. To watch the old blog go to www.medieinnovation.wordpress.com or here