Transmedia journalism

Per Mikael TV2 had his 15 minutes of powertalk at the brunch seminar. Talking about visions for the future for TV2 he focused on the news staff and how the coverage of news in Denmark are being stronger by the investments made in high quality content and staff. Most interesting was it though that he briefly talk about the strenght in launching a news story in different media. In the daily discussion on transmedia planning these days it came very naturally to think  about how a launch of a new story in a media house like TV2 is actually very close to the planning process we are working on refining everytime a new media is included in the communication of a product release or a brand story.

Inattention

After Henrik Dahls very positive talk Anker Brink Lund from CBS talked about the opposite trend being consumers paying less attention to TV commercials. He raised up an inattention index being the medium crossed with the level of other activities normally carried out during mediatime. TV and Phones were often dual-media-use. ABL did a good job in shaking up the discussion and taking the Hymn of TV on the ground of reality. A well used friday morning….

The TVmedium as commercial platform in the future?

A really great morning in Charlottehaven in Copenhagen with an interesting debate on the future for the TV medium. Henrik Dahl Explora started out with something like a hymn to TV as being center of social context, with the ads as a common denominator for the public agenda as well as the content is. A special point was his differentiation between attitude and behavior. Is it really true that we all hate commercials on TV. Attitude says yes – behavior no. But after that he drew out some points on how to lower the hatred towards TV ads. Interesting and most of all a solid base for further discussion.

Hello world!

I’m Pernille Fruensgaard – working in the media agency world, but this is a private blog and an expression of my own  thoughts and attitudes towards what is happening in the media and communication field today. I had a danish blog on www.medieinnovation.wordpress.com. After a busy christmas month I’m back in the sphere. New URL, design and this time in english. Hope you’ll enjoy the relaunch…. To watch the old blog go to www.medieinnovation.wordpress.com or here