Transmedia journalism

Per Mikael TV2 had his 15 minutes of powertalk at the brunch seminar. Talking about visions for the future for TV2 he focused on the news staff and how the coverage of news in Denmark are being stronger by the investments made in high quality content and staff. Most interesting was it though that he briefly talk about the strenght in launching a news story in different media. In the daily discussion on transmedia planning these days it came very naturally to think  about how a launch of a new story in a media house like TV2 is actually very close to the planning process we are working on refining everytime a new media is included in the communication of a product release or a brand story.