Sunshine

Being in the movie mode I just wanted to put a comment on the last film that amazed me, which is the alien meets amargeddon movie SUNSHINE. I will not spend long time thinking  about the story line, but the visuals and the camera use was very good. I was entertained through-out the movie and the effects kind of amazed me.  But especially I am stunned to find out the budget, which seems much lower than the normal space blockbusters.

In the Empire review Olly Richards gives it 4 out of the attractive 5 stars, with this comment on the budget:

Boyle will almost certainly be desperately unpopular with future action directors. He’s taken a budget of around $40 million and produced a film of near faultless visual gloss and shimmery sophistication, with production values that appear well outside his price range. It’s the equivalent of taking a few old toilet rolls, some fuzzy Sellotape and belly-button lint and producing the Mona Lisa

Truth in Ad sales

This is really really funny… An ironic approach to my everyday work…. It’s funny - all the prejudice about the media industry collected in one video…..

All that love and care in London

Last week I went to London with some of my Carat collegueas visiting the Micosoft Advertising center with a new long name which I have a hard time remembering (hope the ad agency developing the naming of the Microsoft ad unit will suffer a long time with writer’s cramp after putting four long words together in a name)

But walking the street (and shops) of London I remarked a nice feel of love. There was (red) campaigns everywhere, t-shirt print has changed from “This is made by beer” to “save the whales”, Marks & Spencers new program was fantastic and I felt a lot of joy seeing how well a lot of good causes was integrated in the marketing mix.

Mostly I adored M&S perfectly integrated 4 step solution. First of all I’m allways thrilled to see all the nice and fresh grossaries in there (which is 500 % more delicious than in the best supermarket in Denmark) and then I my mood of joy I saw all these little hints, with a combination of things good for me and things good for everything around me (the climate and so..). I loved it - M&S - PLEASE come to Denmark - we need you!

Spiderman 3 here I come….

I just booked tickets to Spiderman on thursday.. I’m looking so much forward to it. The trailer was fantastic! The reviews not that good, but have to judge for my self. As a big spiderman fan I think I can handle three villains.

Simultanious viewing?

Spending some time exploring all the new emerging technologies challenging the traditional TVviewing and bringing the TV experience online, combining the best of both worlds, I am a bit confused about the lack of keeping the feeling of flow TV. Watching Youtube, dailymotion, currentTV, Jalipo and Joost I miss something. Even though it seems as there are a tendency towards on-demand viewing I see plenty of possibilities of keeping the aspect of flow and live at the same time as the possibilities of control. Especially at Joost where they very nicely have combined chat functions and viewing it doesn’t make sense that there aren’t a flow to gather around with? Have I missed something. It would be obvious to be able to invite somebody to view content simultaniously as re-creating the feeling of shared viewing across space and context. But can’t find out if I’m just a newbie in Joost or if online TV just is killing flow TV.

Jalipo beta

We often discuss if the future media user is willing to pay for high quality on-demand content. The creators of Jalipo must think so, and after a while browsing the (still limited) content and interface I think I’ll agree for now. If the pricing is right - as it seems here - and the interface is easy to access, have a smooth feel and appeal I think it will be able to attract customers. Can’t find much content there yet, but it works and if they manage to broaden the catalogue I’ll definitely be back…

The thing I admire most and which seems most innovative is the idea of paying per minute which leaves the opportunity to quit something I really don’t wanna see anyway..

Watch here….

I have Joost Beta!!!

Nice to see blogs in action. After posting my wish for a joost login I’ve now got it. Already and plenty. So that’s just perfect…

So I willing to share, so let me know if you want an invitation… I’ll give all I get away through my blog… So write me… and knowledge about joost is welcome too…

Please joost me….!!!!

These days I’m really curios about Joost. I think this project has possibilities of growing big anf hopefully helps solve some of the problems connected to TV-ads. I don’t know enough about it yet, but I know what I would like these guys to do with my TV and I have a feeling that it’s the right way their heading.

BUT - my biggest problem right now is that I don’t have an beta account so I can explore and test it… so anybody out there - give me an invitee? please?  

Green marketing

On the hook on the latest climate report, it’s obvious to discuss how this - hopefully - coming trend will affect the marketing world. In these last years of wealth we have focused on the consumers wanting mass luxury, high-end goods, comfort equipment all wrapped up in a feeling of over-consumption and the-bigger-the-better culture. We have tuned in on an auience wanting more and more.

How do we handle a (hopefully) coming change where it’s no longer the common sense that a big SUV or a big engine Hummer is what symbolize class, but it’s something you expect to be able to explain according to a common denominator of  social responsability. If it’s more accepted to spend the extra wealth on green products instead of more or bigger? A time where we no longer buy furniture, kitchens and cars as it is fashion - to be used and changed and trashed on and on. Where we trick on a feeling of responsability instead of consumption.

I think it’s really interesting - and best of all really important. ’cause as marketing people this change will affect our ways of thinking. And I hope we can help make this thing reach the magical tipping point where my friends will brack about buying a green car instead of a SUV.

John Grant is working hard on these issues right now and a visit at his greenormal blog is worth quite a few minutes (hours or more) of reading. I haven’t had time to read it all yet, but it seems promising and interesting - and above all - it seems honest! A little quote from the book to be… (hope you don’t mind?)

“Green marketing is about making (breakthrough) green stuff seem normal
- and not about making normal stuff seem green.” - John Grant

Read the blog , buy the book and start saving the world

The third life?

Joining my brilliant co-worker Daria (see her post on this here) on scepticism on businesses panicing on the thought of being late for the future - being late for second life, I think that this is most of all a hype which has accellerated faster than the technology behind the software itself. Spending quite some time wandering the hills of nothing-ness I am mostly afraid of business meeting a wall of silence if they haven’t considered what they will do with their new found identity. A lot of companies have a hard time finding cohenrence in their many touchpoints with the consumers in reallife - many should think well about where their ressources are at their best use before stumbeling into the second life… or new things to come.

A little funny video to further thoughts…