The third life?

Joining my brilliant co-worker Daria (see her post on this here) on scepticism on businesses panicing on the thought of being late for the future - being late for second life, I think that this is most of all a hype which has accellerated faster than the technology behind the software itself. Spending quite some time wandering the hills of nothing-ness I am mostly afraid of business meeting a wall of silence if they haven’t considered what they will do with their new found identity. A lot of companies have a hard time finding cohenrence in their many touchpoints with the consumers in reallife - many should think well about where their ressources are at their best use before stumbeling into the second life… or new things to come.

A little funny video to further thoughts…