Advertising on Joost

 Joost soon seems to be ready to leave beta. With all beta testers receiving 999 invites, the friend edition and now announcing advertisers this hyped application must leave the teething troubles behind. But even though every week brings news about networks collaborating, advertisers chipping in and new versions getting released, I still feel Joost lacks content. The networks seem to hold back the most popular and high quality content. Joost is still niche channels without blockbusters to drive real traffic..

But with serious advertisers now going public about collaborating, the networks will probably start to listen and reconsidering what content to chip in.

Clicks.com announces the following….

U.S. advertisers on the system include Electronic Arts, Kraft, Lionsgate, Microsoft and Nestlé Purina PetCare. IBM, L’Oréal Paris and Nokia Nseries are among the European brands. The Coca-Cola Company, HP, and Intel are advertising globally on the system.

Ad units include still images, video spots, overlays and widgets, in addition to branded entertainment and channel sponsorships. Joost has also created an ad unit called Ad Bug, consisting of an advertiser’s animated logo in a corner of the screen, similar to station ID components in cable and broadcast TV. Ad bugs will appear at various times during a given show and disappear again after a matter of seconds.

“For this to work the bargain between the user and the advertiser needs to be reinvented,” said Clark. “The basic premise is not that complicated.”   From Clicks.com

An evening on social media

I had the pleasure speaking at a seminar yesterday arranged by Jørn Moesgaard and just want to thank all people there for a nice and interesting afternoon. Preben Mejer made a fashination presentation on Innovation Labs thought of the future..  Eventhough it was hard to see the audience in the very bright spotlight, I got some nice interesting comments afterwards and it seems that this subject is on all marketers mind these days.

We started talking about this at our zoomsession at Aegis in february, and from this we wrote a little summary. So I put it here for download if anybody is interested.

zoom-session-executive-summary-pdf.pdf 

An evening with Bill Clinton og Kofi Annan

It’s been a busy week so I haven’t posted much, but I got so much to tell. First of all I’ll give my credits to a very nice evening at NRGI Arena in Aarhus listening to Kofi Annan and Bill Clinton. The event was well-arranged and the two persons wchich is among the people I respect the most in the entire world, didn’r disappoint. They didn’t surprice eiter, but with an hour each of speaking time, it is difficult to get all around the world.

Kofi was as always nice, polite and I think one ofthe worlds best diplomates. He talkes about his childhood, the way through life and of cause the lastes 10 years of work with the learnings from that. He stated the 6 most important issues in the world to day, talked about the misunderstandings of clashes of civilizations and kept stressing the need to always remember to analyse a situation based on the premises, and ALWAYS to take advice and listen. Told a perfect little story about a black dot on a white paper ith the point, that this paper showed to people all will notice the black dot, but ignore the big white space. So with an overall focus on the importance of understanding context and seeing cultures and not just extremests, he made a good short presentation, with standing ovation.

The Clinton went on stage (after a rather long pause) taking a lot more political stand. This was not about the history of Clinton, but on what this perfect ex-president considered being the worlds most important issues of today. He talked about the problems in an unequal world and how the interdependent world is fantastic, but makes us so much more vulnarable everyday. It’s an unequal, unstable and unsusstainable world we live in and we have to change thing. Being rather green (which I can actually think I can claim) I enjoyed this speech - especially because some (if not all of) Denmarks most important business leaders was present in the room. This Green concerns really seems to approach a tippng point. All the people driving fromthis evening in their big SUVs ought to feel a little bit less proud of their need for a nasty huge car to express their achivements in life..

But this was not the Al Gore speech - is was less coloured,  boader perspectives and also copncerned with green not as a expence, but rather a way to keep emplyment high, being more independent and actually achiving great economical benefits of greening our lifes.

Then we had some issues on terror.. I will not go through this but stress that Clinton made a perfect point on the soul of USA that when terror hit NY that terrible day september, it didn’t change the world - it changed our feelings. We started feeling insecure - not because of terror but because now it could be us. As Kofi Annan said earlier; 9/11 was a case where the world though this would change USAs view on USA, but it actually changed USA view of the entire world.

Clinton talked about the human need for belonging - herd instincts and how we do not define ourselves as individuals, but as herds. About how 99,9 % og every human being consist og the same material, but we keep using all our ressouces fighting each other on the last 0,1 %. He wrapped up Kofis black dot by keep telling to focus on similarities and shared values/missions - not on small differences. Only if we work as a herd to change the world we will succeed..

This was what I got out of the speeches - and a perfectly nice evening with lots of nice people…

Time….

This website is a great example for how companies has to be consious about respcting peoples time spend on their communication. I love the idea about giving the possibility on how long time you’ll choose to “give” the company and the idea of seeing advertising as time-bandit, which is a good point here.

I just need to say that I’m properbly a little bit coloured due to my cooperative (isobar and carat is joined in the aegis network) with isobar, but anyway - I like it a lot.

Watch it here  or here www.isobar.net

Give them a bit of your precious time :)

isobar-net.jpg

Co-marketing/co-innovation?

This is a really good example on how a lot of the exiting web 2.0 applications can be a huge part of a wide range of companies product innovation in the coming years. The feature showed in this video is really something that could make a difference for me in my choice of vehicle. Especially in a world where it is so difficult to make a difference. All cars (I’ve seen) on the market today are able to fullfil my car-needs. I don’t really care about all the “car”-specific numbers and stuff - all I care for is how it affects the environment and besides that I’m done - which leaves me with quite a wide selection. So it is the ability to make a difference that will make the outcome. So I just hope they will make this available in mini coopers too, because design is another element that will make an easy choice…

This is something that would make me talk about a product (see, it already is)

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Time Bandits - Nokia

All that talk about engage the consumers - Nokia did it very explicitely. And who said traditional advertising is dead? If we start to reinvent the notion on CPM and reach and start interacting with the consumers, traditional ads - used untraditionally - can be very usefull.

Linked from Wired and Darias blog.