Most viewed danish music video

Posting Utada’s video I came to think about this danish music video which has reached the magical 1 mio views on Youtube. We did the counting on danish videos doing a digital media workshop for a big music/video client of ours a month ago. Everybody guessed that the most viewed would be some new, young, hip music guy featuring girls in bikinies…. Yeah they were right about the bikinies, but young and hip - You see for yourself… Amazing how this social media phenomenon seems to be able to surprice once again…

Welcome to optimism….

Yeah I borrowed the title from W+K Londons blog. Just like the feel of it. And I just wanted to post two videos that made my day a bit brighter on a rainy danish summerday.

This Adidas video. We are blessed with having Adidas as a client but this version didn’t run in Denmark. We aired a running version, which as also great, but the story in this is better - the danish one had more homour though. But I like this one and the sound, images, feel everything. It has a childish feel and a positivity which I love.

The other one is a music video from a japanese singer called Utada Hikaru, whom I didn’t know until I had a 14-year old girl as I was babysitting in my teens on weekend here in Aarhus. She showed me what she was interested in right now, and I must say that while having a youth with 90210, take that and all American dreaming these young girls are so fascinated by what’s happening east of us instead. That’s really interesting!

This video makes me feel happy and I totally fascinated by the colours and pictures….

Misunderstanding creativity

Sometimes it seems as a lot of the people around me lacks a basic understanding of creativity. Especially after we started pushing the concept of media creativity, and takes creativity a step further from the print ads and TV commercials formerly know as “THE creative work” and stressing it’s meaning to apply it to a process. I get that my mom doesn’t understand, but I totally freaks me out that it seems as so many people in this business don’t even understand.

To stress my point, this is a case where creativity is interpreted in worst case possible. This is a direct mail campaign send to one of my friends - Andreas at Busto - I left Andreas’ own comments below the picture…

“Dear Andreas. With an ad in Market Magazine, your salespeople better start polishing their shoes” Taped to the poster is a tube of shoe-polish…
This is the lamest direct mail campaign I’ve ever seen. They hired some two year old to tape the shoe-polish to the poster. It came in an envolope, making the poster really creased….and don’t even get me started on the concept and copywriting…I think they teamed up with the two year old who did the taping, and some 90 cabaret entertainer last seen on a stage right before the end of WW2…This actually convinced me never to take put an ad in the magazine…Do they really think I get out the check-book as soon as I see my name on a poster…If this is new media…I don’t want it..

Does anybody have something to say about this?