Great interactive outdoor

I love this

Thanks to Dan. The campaign isn’t really new, but as Dan writes on his blog it hadn’t reached my attention either – so I wanted to share anyway….

Dan says: This is pretty old – it won an award earlier this year – but it’s just hit my radar thanks to an appearance on Digg.The campaign was to promote the launch of BBC World in America, and consisted of 4 different pictures, up in the same spot on different days, allowing passers by to vote on their perception of the picture, with live display of results.