Customer care in 2020

In my search for a challenge to the MDAS viral video I found this. The video is kind of slow, and the idea about making it in Second Life is fun, but gets pretty annoying after a while. Who want to watch bad graphics for more than 30 Sec? Seeing som of the Machinima made in WOW second life can’t follow that lead.

Anyway. About customer care: This is a fine act of balance though. To care about the consumers, but not to be obsessed with them. That can be scary too. With all the new technology possibilities we have to choose how to activate our knowledge. Google has been on the public agenda for a while concerning issues on collecting data. Joost is heading for the same trouble.

But as I’m concerned it depends on how you chose to use the data. If Google can use my info to customize the ads on my GMail, so I wont get diaper-commercials (not planning to get any kids right now) or holiday-offers (when I’m not going on holiday before the end of august) I will embrace data-gathering.

If it means I can get customized, relevant ads and therefore no annoying, disruptive ads with NO relevans at all. If joost can get my data so the value of each commercial will be multiplied I’ll (or hope I will) receive 1 minute of TV-C’s compared to the 7 minutes often aired today. And that minute will be relevant – Please collect my data! But use it well!

A new challenging client

This week I got a new client. It’s the entertainment industry, so there is challenges, but many possibilities. Very engaged people with a lot of knowledge in their field. But also with lots of space to make a difference and take their communications a step further. I’m looking so much forward to start working with them. Which will be immediately, so that’s perfect.

But after the meeting I received this video from the new client, who probably found this circulating in the danish media/ad-industry.  A video launched by Microsoft digital advertising solutions (I hate their new name – it really sucks), but an interesting video though. And it provokes me that a lot of it is true. So I will see if I can find a video demonstrating that some brands embrace their consumers and listen to their needs so they can create true loyalty. I’ll start looking. Anybody out there got some good stuff on this subject?