Replacing the internet in 2020

Engadgets blog just launched a story via Slashdot  about a japanese plan on replacing the internet by 2020.

“Apparently, Japan’s minister of communications has big plans for the current iteration of the internet — namely, to stamp it out of existence by 2020. According to reports, Yoshihide Suga — the country’s communications minister — has announced that the Japanese government is hard at work on a newer, faster, stronger, and generally better looking internet. According to Suga, the new network will deliver more reliable data transfers at higher speeds, be more resistant to viruses and crashes, and will be 60 percent more charming. The ministry hopes that in setting a timeframe and outlining goals for the system, the country’s technology industry will be able to have a hand in developing global standards while gaining leverage for themselves in the new market.
” via Engadget

Nimby planning

The word Nimby seems to accelerate its meanings these days, so I will hereby join the choir and extent its reach to the planning sphere. So I’ll introduce the concept of Nimby planning. Everybody working with advertising know the  situations in which  co-workers or clients agree fully on the strategy. They nood at the insights on the need for a digital strategy or a creative media plan. You feel that the meeting was beneficial and that we all moved a step further into a bright future. You sleep well that night.

Next morning the “nimpy” feel steps in. You get a call; “Ohh we just talked about the strategy for next year and about blogging we don’t think we have the ressources. And by the way the creative outdoor campaign; It’s really great, but can we get the same reach as TV gave us last year?, and the thing about activation the social networks; our chief of sales says trade won’t accept it”

Ten days later you take last years strategy and copy paste it to 2008. That’s really a nimpy feel. We all know what’s right; but not in my backyard (or with my marketing budget) . Nobody ever get fired for recommending TV. (But they will in the future!)

So this is Nimpy planning. Here is wikipedias explanation of NIMBY:

NIMBY (an acronym of Not In My Back Yard) describes the phenomenon in which

residents designate a development as inappropriate or unwanted for their local area, even if the development is clearly a benefit for many.

NIMBY and its derivative terms NIMBYism, NIMBYs, and NIMBYists, refer implicitly to debates of development generally or a specific case, and as such their use is inherently contentious. Also, it is a relatively recent term, the first printed usage of which the Oxford English Dictionary identifies as being in 1980 in the Christian Science Monitor, and the nuances of which are still disputed. The term is usually applied to opponents by advocates of a development, implying that those opposing the debated development, or at least their viewpoint in such regards, is narrow, selfish, myopic, hypocritical or otherwise limited.