http://channel8000.wordpress.com/2007/12/02/behavioral-targeting/ A blog on planning, media, advertising and enthusiasm. Fri, 06 Nov 2009 13:52:09 +0000 http://wordpress.com/ hourly 1 http://channel8000.wordpress.com/2007/12/02/behavioral-targeting/#comment-4538 tiggerjay Wed, 20 Aug 2008 17:39:03 +0000 http://channel8000.wordpress.com/2007/12/02/behavioral-targeting/#comment-4538 Good post, I have something similar over at <a href="http://jolson77.wordpress.com/2008/08/15/behavioral-targeting/" rel="nofollow">my blog</a>. The issue that I believe privacy advocates overlook is that most of the information being collected by this behavioral targeting is something readily observable. Before the internet, your local bookseller would know who likes mystery or romance novels. He would make recomendations off of their personal preference since they were able to publically observe those actions. The internet only provides is a virtual (not real) sense of privacy. Good post, I have something similar over at my blog. The issue that I believe privacy advocates overlook is that most of the information being collected by this behavioral targeting is something readily observable. Before the internet, your local bookseller would know who likes mystery or romance novels. He would make recomendations off of their personal preference since they were able to publically observe those actions. The internet only provides is a virtual (not real) sense of privacy.

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