True Awards shortlists

Friday it is time for the True Awards, and all though it is an advertising award focusing solely on the film category, I will attend. Mostly because two of my favorite clients are very well represented on the shortlist, and because we are having an excuse to go out with my team, and have a talk outside the office in a setting including much more food and non-non-alcoholic drinks. 

Here’s the shortlist

And A-film (Nordisk Film Rejsen til Saturn) holds 2 out of 3 shortlist placings with Carl-Mar and Ole Henriksen spot in the Viral film category.

Here’s the one with Ole.

And a shortlisting in Best Campaign:

teaser trailer

trailer

And Bianco, which is a new client for us, received two shortlist nominations for the “How to double the collection” campaign.

They are both wonderful clients. Brave, innovative and nice people so I wish them the best….

Brand child

I love bones…. Says hannah 2 years old.

Exploring Flock 2.0 – just released

I just spent the morning exploring the new Flock 2.0 which launched around 10 days ago.

It is really amazing and highly persuasive. The thoughts behind it is really interesting and takes the concept of aggregation to a new level.

I will spend some more time discovering the possibilities there, but for now I’m still a bit confused. I think it is complicated, though good tutorials, and it seems as it wants me to have it as me ONLY entrance to the digital world.

And I feel a little bit as being on a very cool first date and the guy then asks me to marry him on the way home. Easy now tiger… If he can’t take a second or third date without the big questions, I do not think I’ll continue dating him at all.So for now it has to convince me, that it CAN work with things outside Flock too.

To help me deciding whether to go on the next date, here a little poll.

Do you like Flock 2.0?

The social network battleground

From Daria’s blog:

*** Social Network Changes since September 2008 ***

Facebook gains Bahamas from Hi5

Facebook gains Belgium from Skyrock

Facebook gains Cuba from Hi5

Hi5 gains Cyprus from Facebook

Hi5 gains Luxembourg from Facebook

*** Social Network Changes since August 2008 ***

Facebook gains Albania from Hi-5

Facebook gains Austria from MySpace

Facebook gains Bahamas from Hi-5

Facebook gains Italy from MySpace

Facebook gains Libya from MySpace*

Facebook gains Libya from MySpace*

Facebook gains Madagascar from Skyrock

Facebook gains New Zealand from Bebo

Facebook gains Qatar from Orkut

Facebook gains Uruguay from Orkut

Hi5 gains Syria from MySpace*

Lunch, wine and beer at the new place

This is nice. We can actually eat lunch together…

Moving in…

So finally we are moving into the new office….

The lost Alternate Reality Game

Everyboby is talking about ARG’s these days, and it is pretty interesting following how these get more sofisticated and challenging. But there is one, which I haven’t seen or heard about in Denmark at all, and given the complexity and quality of the content I was wondering why nobody’s been talking about it here. 

The game is over, and is closed down. On the website it is regarded as a huge succes, thanking millions of people for participating. Hosted by McDonald and the Olympic Comittee it ought to have the right powers to push it towards a tipping point. 

So why so quiet in DK? Or did I just miss it while spending the summer driving through europe…

Here is the website showing the case study of the lost ring campaign

Nokia 7610 campaign: Somebody else’s phone

Nokia’s new campaign for the 7610 launched a few days ago, and playing with the idea of accessing people’s life through the phone is quiet interesting. Here the intro:

The campaign site for “somebody else’s phone” is the key element in the campaign directing to facebook pages and other activities.

 Anna’s facebook page

Here’s detailed info on the campaign from welcome to optimism, the blog from wieden + kennedy london: 

Imagine finding a phone that belongs to somebody else; filled with personal text messages, contacts, diary entries, photos, voicemails and private video clips. It’s like having a window into somebody’s entire life. Would you be tempted to look through it?

This question is at the heart of our new campaign for Nokia. Inspired by the evolved role mobile phones play in our lives, the campaign invites the audience to explore the lives of three characters – Anna, Jade and Luca –  in intimate detail, in real time, through their Nokia 7610 handsets. 

The campaign launched yesterday and will run in ten different languages, following the characters’ evolving storylines across three time zones, through a 24/7 feed of content, for over 6 weeks. Fusing scripted content with real life audience interaction, fans will be able to learn everything about the characters through their text messages, photos, videos and calls on somebodyelsesphone.com.

Read more on Welcome to optimism-blog.

Buyology close to release

I’m not sure about my opinion on this matter, but got approached by some professional digital PR/Buzz people providing me info and material on Martin Lindstrøm’s new book.

A little teaser.

Everybody’s a publisher these days. Just first time I felt it on my own body… It’s interesting and I’m a bit proud that people even now my blog, so for today I will post this video I got. And that I’m already interested in the subject helps a bit too. So I do not feel influenced, but influencing, so that’s okay.

As said before I’m going to the seminar on the 1th of december and I’m looking forward hearing the whole thing. Will post lots of notes on it here afterwards.   

By the way:

Martin Lindstrom, author of the forthcoming book Buyology – based on the world’s largest NeuroMarketing study peering inside 2,000 volunteers to understand our true feelings about brands, advertising, product placement has been on a four year mission to find a link between brands and religion. “The entire scientific team was shocked as we for the first time ever realized the true connection between brands and religion” says Lindstrom in the lead up for the global release of his next book.

When advertising goes wrong

Sitting working on a presentation on marketing in times of recession, I fell over this quote on how to handle troubled times between agencies and clients.  

Found it on the Wieden + Kennedy London Blog

When the client moans and sighs
Make his logo twice the size
If the client still proves refractory
Show a picture of the factory
Only in the gravest cases
Should you show the clients’ faces

And the 2.008 version….. even more fun. I’ve done this a lot in meetings I must confess!

If the ads have gone to pot
Mention blogging quite a lot

If you want to dazzle them
Drop in terms like CRM

To make your clients think you’re sage
Give campaigns a myspace page

To make them think you’re clever chaps
Make references to Google Maps

If accused of strategic shirking
Bang on about social networking

If they still think the work is crap

You must present an iPhone app

 

And we all do these day