The Magnum Challenge

I clicked on a banner yesterday!

I was placed on trendsales I guess. Doing my early in the morning shopping with my laptop on top of my bed while my boyfriend was still sleeping. (and here I am again) This is my favorite time slot. The sun is up, the house is quiet and there is time to do online shopping on my favorite sites amazon, trendsales, youheshe, reading blogs, news and checking out the weather on the day to come.   

This is the perfect spot to expose me for this banner. Do you want to dream. Oh yes! Do you want luxury and being spoiled? Yes please. Click this banner! Ok I will. And I ended up on this page the magnumchallenge.dk. And I don’t now how much was fascination over the beautiful pictures, the interactive twist’s or just that I was in the right situation to start dreaming, but anyway I ended up spending 10 minutes or more on the campaign site. And I had fun. And I don’t even like Magnum icecream. But this definitely took my ten steps closer to try. 

So I don’t now if it was perfect media planing finding me in this situation, the endorsment from the desperate housewife universe, the pictures of luxury and the opening to dream, but this campaign worked for me - or for the advertiser in deed. 

Should be sponsered by Schweppes…

In addition to my pervious post this is an interesting twist. 

Cadbury could sponsor this concept worldwide and really splash the hot summer…

I love this…

After a week in berlin I’m at home enjoying the peace of a beautiful morning in my house. Watching ads I love and surfing the internet I just remembered to blog this ad which I been in love with ever since it came out.

So an ode to a perfect spring morning….

When the rollercoaster reaches the top..

Last friday at the agency we had our fortnight management briefing, and came to discuss how the global financial state will impact the danish economy and our business. We can hear some of our clients being very concerned and some seems to don’t care at all. Those who care acts in two ways - pressing the speeder to defend marketshare in a more competitive environment, or some just stand on the break. It was an interesting discussion and made me think a lot about how we can better help our clients in this environment. Is there special competences we have to nurse and how do we help solve their challenges when the “going gets tough” in a cost efficient way.  

 

In my search for ideas and knowledge on this I fell over David Armanos recent post on this in a cool little prsentation. The presentation is 10 slides with each a point on how to thrive through a recession. See the post here or download it on slideshare here. 

 

 

Behavioral targeting

I just lost my early morning following blog threads on discussion on behavioral targeting and the pro’s and con’s on this issue.

The nice Erin wrote a post on creating fansumers where she started a discussion on this issue, linking back to Interactive marketing trends. I’m not totally settled on my attitude towards behavioral targeting, but it is difficult. I love the thought of having the choice to share personal info in exchange for less, but more targeted ads, but I hate services sneaking it into the apps not notifing the users. But the dilemma is; does the users understand this profoundly enough to be able to choose. And are there consequences? Anyway it is a good discussion which I think we will be talking a lot about in the years to come…

I’m a bit puzzled here because I see why this kind of behavioral targeting scares people with it’s big brother feel, but on the other hand, doesn’t it do the media consumers a favor, by being able to address them with relevant ads instead of a wide range of irritating stuff. And if we as marketers can raise ROI by being relevant, perhaps we can actually stop spamming people so much. Let face it - the ads don’t disappear! This could actually be a way to make them relevant and thereby more acceptable - as we see in magazine ads… Had the same discussion going when Joost launched. If you could make the commercial break 60 secs instead of 6 minutes by giving info on you life, who wouldn’t prefer that?

Advertising Young Minds

Once again I just made the list! Proud, but I want to climb up the ladder before turning 28. So I think I need to get back to blogging more often.

Here the link for Advertising Young Minds - November issue

Subliminal advertising

Derren Brown tricks two ad guys. This is really funny.

The people who normally influences gets influenced….

Leaving Anthony Robbins

Last night I did something I actually never does (which then, forever for now is a lie). I left an event part time, after I couldn’t stand being there anymore. Invited to a Anthony Robbins show by TV2 advertising, I was a bit puzzled about going. I would never pay to go myself, but with two tickets in the hand and me and my boyfriend having an vacant saturday evening, I was too curious to say no. And it is my acclaimed mission in life to stay openminded and curious, so even thinking this Tony guy is probably a fake, I found some joy in an opportunity, to observe the people attending the show.

But after two and a half hour of hugging, jumping and hearing a lot of words (on which it was impossible to disagree but nevertheless they seemed kinda empty, being general thoughts on being happy in life, thinking positively and have a clear focus)…., we left. Or actually sneaked out. We couldn’t stand more hugging with strangers, we just wanted to go home and hug each other.

Even though I’m glad I went. I got my prejudice confirmed, but now at least they are not just prejudices anymore - they are my clear judgement. You need to be unhappy with your life, out of touch with other human beings, in need of human body contact or just very sad to really get a kick out of mass-coaching. Sorry Tony - my life was just too good to spend the rest of my evening there…

An ode to Dove Onslaught

After two crazy weeks of 24-7 work I’m sitting in the train on my way home from Copenhagen, where I’ve spend most of my week - and last week by the way. But it has been fun and meaningful and then you can manage even the hardest challenges.

And when the work feels good and you feel you are actually able to make a difference and have a meaningful relation with the clients.

And yesterday I saw the new Dove film for the first time and I got goosebumps all over. It’s wonderful and I love every second of it. The brand keeps making their real beauty-theme bloom once again.

Top 27 under 27:advertising young minds: blogroll

I just made the list of top 27 blogs of people under 27! Proud to be number 26 on this list, although I actually am 27, but will enjoy it till they find out.

Here’s how it’s calculated and the official listing.