The internet flows with commercials surrounding the game tonight. Competitive, fun, expensive and some boring. Big media events are always subject for both lame and bold advertising.

This one I like due to the easy feel and the soundtrack: 

Thanks to what I think must be Google Adsense I started the day with a fun example of contextual advertising. Or contextual mess up. You decide.

See the whole thing here. And funny list btw.

Our clever Vizeum people in CPH made this campaign with Buzzanova and it is quite interesting. 

See also the campaign site for tictac micha, the human beat machine from Uzbekistan

And it has its own little Guitar Hero Spoof (one more).

Our client Bianco always loves to provoke and often gets attention on very daring ads.

Now they made a comment on the crisis. And their attitude towards this subject is quite like the one of the danish government. Keep spending money. We have to buy ourselves out of the crisis.

Interesting point. I have to reflect on that for a while, before making a stand. At least I agree on this. Buy more shoes. Always!

I love this one…

Here’s the winners list:

Agency of the year:

Robert/Boisen & Likeminded

Advertiser of the year:

Carlsberg

Producer of the year:

Bacon

Main prizes:

Spot of the year:

Puck from Danske Spil – Oddset – BBDO DK

Which is strangely not available on youtube, but see the concept here at BBDO’s web

Internet/viral campaign of the year:

Carl-Mar spot, Rejsen til Saturn-campaign, Advertiser: Nordisk Film, Agency: A-Film/Philip Einstein Lipski

And as mentioned before: Campaign of the year:

Oddset and Rejsen to Saturn split the prize.

Then the technical prizes:

Photo:

Ulykkelig kærlighed, Burak Turan, Tryg, &Co, Bacon

HTTP://WWW.ANDCO.DK/#/ANDCO/CAMPAIGN_PLUGIN/FBBDF297-F1F6-63EF-862690C6B13E0511/TRYG REJSE_UNCOMPRESSED_DK.FLV

Director of the year:

Somersby arctic and estate, Stylewear, Carlsberg, Robert/Boisen & Likeminded, Gosmack/Stylewear

Set-design of the year:

Drums, Christian Friedländer, Gajol/Toms, WDP, WDP

Sound-design of the year:

Ikea Home, Peter Albrectsen, Mads Heldtberg, Morten Green, Charlie Gaugler and Peter Peter, Ikea Worldwide US, Robert/Boisen Likeminded, Bacon Cph

Visuals/3D of the year:

Sport-Egern, Duckling v. Jonas Drehn, Carlsberg, &Co, Bacon Cph

And a huge but strange congratulation to Bianco and the wonderful people there. The “How to double the collection”-campaign were shortlisted twice in best spot, but didn’t win.

But Mikael Bertelsen, being a perfect host for the evening had his own little jury; consiting of danish comedians commenting on the shortlist.

And the end of the show, this “jury” gave a special prize to the Bianco campaign and made the funniest spoof of it. It was so funny! I really need to get my hands on this!

So once again Bianco made the spotlight even without a real prize.

Had a great evening at True Awards last night.

“Rejsen til Saturn” won two of the three main categories at the Award. The viral campaign won with big applause and the main prize “campaign of the year” was split between “Rejsen til Saturn” og Oddset, who managed to take their “There are so many things women do not understand” to the next level, jumping from a clean cut soccer univers to now include golf and Ice-hockey.

But two main prizes to the wonderful people at A-film and Philip, who believed in the concept long before anybody even understood what he was talking about. I’m so proud to be part of this project and a huge thanks to Frederik Honore at Nordisk Film, who gave these people the frame to play play in (and money to the campaign to play with)

But all this about split prizes are a bit of a turn off. So when the jury couldn’t decide; I’ll let you decide.

So please help me vote for the real “Campaign of the year”

Friday it is time for the True Awards, and all though it is an advertising award focusing solely on the film category, I will attend. Mostly because two of my favorite clients are very well represented on the shortlist, and because we are having an excuse to go out with my team, and have a talk outside the office in a setting including much more food and non-non-alcoholic drinks. 

Here’s the shortlist

And A-film (Nordisk Film Rejsen til Saturn) holds 2 out of 3 shortlist placings with Carl-Mar and Ole Henriksen spot in the Viral film category.

Here’s the one with Ole.

And a shortlisting in Best Campaign:

teaser trailer

trailer

And Bianco, which is a new client for us, received two shortlist nominations for the “How to double the collection” campaign.

They are both wonderful clients. Brave, innovative and nice people so I wish them the best….