Great interactive outdoor

I love this

Thanks to Dan. The campaign isn’t really new, but as Dan writes on his blog it hadn’t reached my attention either - so I wanted to share anyway….

Dan says: This is pretty old - it won an award earlier this year - but it’s just hit my radar thanks to an appearance on Digg.The campaign was to promote the launch of BBC World in America, and consisted of 4 different pictures, up in the same spot on different days, allowing passers by to vote on their perception of the picture, with live display of results.

Co-marketing/co-innovation?

This is a really good example on how a lot of the exiting web 2.0 applications can be a huge part of a wide range of companies product innovation in the coming years. The feature showed in this video is really something that could make a difference for me in my choice of vehicle. Especially in a world where it is so difficult to make a difference. All cars (I’ve seen) on the market today are able to fullfil my car-needs. I don’t really care about all the “car”-specific numbers and stuff - all I care for is how it affects the environment and besides that I’m done - which leaves me with quite a wide selection. So it is the ability to make a difference that will make the outcome. So I just hope they will make this available in mini coopers too, because design is another element that will make an easy choice…

This is something that would make me talk about a product (see, it already is)

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All that love and care in London

Last week I went to London with some of my Carat collegueas visiting the Micosoft Advertising center with a new long name which I have a hard time remembering (hope the ad agency developing the naming of the Microsoft ad unit will suffer a long time with writer’s cramp after putting four long words together in a name)

But walking the street (and shops) of London I remarked a nice feel of love. There was (red) campaigns everywhere, t-shirt print has changed from “This is made by beer” to “save the whales”, Marks & Spencers new program was fantastic and I felt a lot of joy seeing how well a lot of good causes was integrated in the marketing mix.

Mostly I adored M&S perfectly integrated 4 step solution. First of all I’m allways thrilled to see all the nice and fresh grossaries in there (which is 500 % more delicious than in the best supermarket in Denmark) and then I my mood of joy I saw all these little hints, with a combination of things good for me and things good for everything around me (the climate and so..). I loved it - M&S - PLEASE come to Denmark - we need you!

Spiderman 3 here I come….

I just booked tickets to Spiderman on thursday.. I’m looking so much forward to it. The trailer was fantastic! The reviews not that good, but have to judge for my self. As a big spiderman fan I think I can handle three villains.

Just a nice case..

Watch this fra Adrants..