New Tic Tac Campaign

Our clever Vizeum people in CPH made this campaign with Buzzanova and it is quite interesting. 

See also the campaign site for tictac micha, the human beat machine from Uzbekistan

And it has its own little Guitar Hero Spoof (one more).

Controversial Ad on Global Financial Crisis

Our client Bianco always loves to provoke and often gets attention on very daring ads.

Now they made a comment on the crisis. And their attitude towards this subject is quite like the one of the danish government. Keep spending money. We have to buy ourselves out of the crisis.

Interesting point. I have to reflect on that for a while, before making a stand. At least I agree on this. Buy more shoes. Always!

Playstation Home is live in public beta

Here’s the trailer, with pictures and explanation on what this universe is all about. Looks very familiar for people who’s been traveling second life a while ago:) This launch being a huge stake for Sony, it will be interesting to see if the platform can stand the hype and thereby criticism always following. Looking very much forward to follow the discussion during the weeks to come.  More on Playstation Home on Wikipedia.

Red Bull is the first advertiser entering the universe, with a branded island with activities for the users in a branded context. Diesel and Paramount Pictures are also throwing their brands into this new world. Read full post about this at Adverblog

Election discussion machinima style

As said before, I am very fascinated by machinima, and this interview is interesting. Interviewing World of warcraft players on who they want for president.

Entertaining and impressive – and the right winner!

Congratulations to A-Film, Nordisk Film, Go Viral og Philip

Had a great evening at True Awards last night.

“Rejsen til Saturn” won two of the three main categories at the Award. The viral campaign won with big applause and the main prize “campaign of the year” was split between “Rejsen til Saturn” og Oddset, who managed to take their “There are so many things women do not understand” to the next level, jumping from a clean cut soccer univers to now include golf and Ice-hockey.

But two main prizes to the wonderful people at A-film and Philip, who believed in the concept long before anybody even understood what he was talking about. I’m so proud to be part of this project and a huge thanks to Frederik Honore at Nordisk Film, who gave these people the frame to play play in (and money to the campaign to play with)

But all this about split prizes are a bit of a turn off. So when the jury couldn’t decide; I’ll let you decide.

So please help me vote for the real “Campaign of the year”

True Awards shortlists

Friday it is time for the True Awards, and all though it is an advertising award focusing solely on the film category, I will attend. Mostly because two of my favorite clients are very well represented on the shortlist, and because we are having an excuse to go out with my team, and have a talk outside the office in a setting including much more food and non-non-alcoholic drinks. 

Here’s the shortlist

And A-film (Nordisk Film Rejsen til Saturn) holds 2 out of 3 shortlist placings with Carl-Mar and Ole Henriksen spot in the Viral film category.

Here’s the one with Ole.

And a shortlisting in Best Campaign:

teaser trailer

trailer

And Bianco, which is a new client for us, received two shortlist nominations for the “How to double the collection” campaign.

They are both wonderful clients. Brave, innovative and nice people so I wish them the best….

The lost Alternate Reality Game

Everyboby is talking about ARG’s these days, and it is pretty interesting following how these get more sofisticated and challenging. But there is one, which I haven’t seen or heard about in Denmark at all, and given the complexity and quality of the content I was wondering why nobody’s been talking about it here. 

The game is over, and is closed down. On the website it is regarded as a huge succes, thanking millions of people for participating. Hosted by McDonald and the Olympic Comittee it ought to have the right powers to push it towards a tipping point. 

So why so quiet in DK? Or did I just miss it while spending the summer driving through europe…

Here is the website showing the case study of the lost ring campaign

Nokia 7610 campaign: Somebody else’s phone

Nokia’s new campaign for the 7610 launched a few days ago, and playing with the idea of accessing people’s life through the phone is quiet interesting. Here the intro:

The campaign site for “somebody else’s phone” is the key element in the campaign directing to facebook pages and other activities.

 Anna’s facebook page

Here’s detailed info on the campaign from welcome to optimism, the blog from wieden + kennedy london: 

Imagine finding a phone that belongs to somebody else; filled with personal text messages, contacts, diary entries, photos, voicemails and private video clips. It’s like having a window into somebody’s entire life. Would you be tempted to look through it?

This question is at the heart of our new campaign for Nokia. Inspired by the evolved role mobile phones play in our lives, the campaign invites the audience to explore the lives of three characters – Anna, Jade and Luca –  in intimate detail, in real time, through their Nokia 7610 handsets. 

The campaign launched yesterday and will run in ten different languages, following the characters’ evolving storylines across three time zones, through a 24/7 feed of content, for over 6 weeks. Fusing scripted content with real life audience interaction, fans will be able to learn everything about the characters through their text messages, photos, videos and calls on somebodyelsesphone.com.

Read more on Welcome to optimism-blog.

When advertising goes wrong

Sitting working on a presentation on marketing in times of recession, I fell over this quote on how to handle troubled times between agencies and clients.  

Found it on the Wieden + Kennedy London Blog

When the client moans and sighs
Make his logo twice the size
If the client still proves refractory
Show a picture of the factory
Only in the gravest cases
Should you show the clients’ faces

And the 2.008 version….. even more fun. I’ve done this a lot in meetings I must confess!

If the ads have gone to pot
Mention blogging quite a lot

If you want to dazzle them
Drop in terms like CRM

To make your clients think you’re sage
Give campaigns a myspace page

To make them think you’re clever chaps
Make references to Google Maps

If accused of strategic shirking
Bang on about social networking

If they still think the work is crap

You must present an iPhone app

 

And we all do these day

Congratulations to Diesel with XXX-birthday

Diesel turns 30!

With a trackrecord of creating a certain hype and attention around everything they do, a birthday giving the roman numbers XXX couldn’t pass by without a controversial campaign. 

This is dirty, fun and intriguing in an absurd way. So if anybody haven’t seen it yet, here is the viral campaign kickstarting the event follow by a huge facebook driven campaign inviting to the world’s biggest party.

This moment the facebook event has 6.440 confirmed guests, and the events will be broadcasted live on www.diesel.com