The Magnum Challenge

I clicked on a banner yesterday!

I was placed on trendsales I guess. Doing my early in the morning shopping with my laptop on top of my bed while my boyfriend was still sleeping. (and here I am again) This is my favorite time slot. The sun is up, the house is quiet and there is time to do online shopping on my favorite sites amazon, trendsales, youheshe, reading blogs, news and checking out the weather on the day to come.   

This is the perfect spot to expose me for this banner. Do you want to dream. Oh yes! Do you want luxury and being spoiled? Yes please. Click this banner! Ok I will. And I ended up on this page the magnumchallenge.dk. And I don’t now how much was fascination over the beautiful pictures, the interactive twist’s or just that I was in the right situation to start dreaming, but anyway I ended up spending 10 minutes or more on the campaign site. And I had fun. And I don’t even like Magnum icecream. But this definitely took my ten steps closer to try. 

So I don’t now if it was perfect media planing finding me in this situation, the endorsment from the desperate housewife universe, the pictures of luxury and the opening to dream, but this campaign worked for me - or for the advertiser in deed. 

Great creative work

I just love this!

Isobar TV from Cannes Lions - get live video and the best stories everyday

Video from Cannes Lion

Everybody left for Cannes Lion and I’m stuck back home in DK. Especially this year it seems incredible unfair to be left outside the magic city, ’cause 2007 will definitely be the year where media dominated the program

The last years social media/digital media/event media - (just but everyword you can come up with before the word media and you pretty much get it) - has had an enourmous share of the brainactivity - at media agencies AND at ad agencies. And it seems as this trend has made a much stronger impact on the people making the program at Cannes Lion than in moving the ad money where our mouth (and consumers) are.

So looking with envious eyes on workshop, seminars and stuff, I feel all left behind….

BUT - eventhough it makes me a bit more sad afterwards I enjoy getting a sneak peak everyday at this site. It’s powered by Isobar and got the link from Dan - In DK it also airs on Markedsførings Nyhedsbrev everyday.

http://www.isobartv.com/

Thank You for bringing the lost boys (and tinkerbell) a step closer to Neverland…

Great interactive outdoor

I love this

Thanks to Dan. The campaign isn’t really new, but as Dan writes on his blog it hadn’t reached my attention either - so I wanted to share anyway….

Dan says: This is pretty old - it won an award earlier this year - but it’s just hit my radar thanks to an appearance on Digg.The campaign was to promote the launch of BBC World in America, and consisted of 4 different pictures, up in the same spot on different days, allowing passers by to vote on their perception of the picture, with live display of results.

Misunderstanding creativity

Sometimes it seems as a lot of the people around me lacks a basic understanding of creativity. Especially after we started pushing the concept of media creativity, and takes creativity a step further from the print ads and TV commercials formerly know as “THE creative work” and stressing it’s meaning to apply it to a process. I get that my mom doesn’t understand, but I totally freaks me out that it seems as so many people in this business don’t even understand.

To stress my point, this is a case where creativity is interpreted in worst case possible. This is a direct mail campaign send to one of my friends - Andreas at Busto - I left Andreas’ own comments below the picture…

“Dear Andreas. With an ad in Market Magazine, your salespeople better start polishing their shoes” Taped to the poster is a tube of shoe-polish…
This is the lamest direct mail campaign I’ve ever seen. They hired some two year old to tape the shoe-polish to the poster. It came in an envolope, making the poster really creased….and don’t even get me started on the concept and copywriting…I think they teamed up with the two year old who did the taping, and some 90 cabaret entertainer last seen on a stage right before the end of WW2…This actually convinced me never to take put an ad in the magazine…Do they really think I get out the check-book as soon as I see my name on a poster…If this is new media…I don’t want it..

Does anybody have something to say about this?

Attention by irony

We all know how hard it is to get peoples attention today. One of the world most difficult tasks is to get attention on very boring, un-sexy subjects such as public signage. We know people do not pay as much as a small moment of attention to anything that falls in the category of  “this is something you already know, but you ignore it, so we try to tell you once more” like the safety messages on airplanes, alcohol/smoking campaigns and alike.

We often see how some of these categories continuesly cross borders, to renew the possibility to get attention - and some just seems to lost faith in attention (like the flight safety messages - though we here see small glims of hope: Like the flight attendant described in the Heaths brothers Made To Stick where the messages was spiked up  with  some humour for example about the disco-lights that led to the exit signs).

Humour can be a good lead into attention. Eventhough it is an informative message it can be told in a different way.

This is a brilliant example from Larsbjørnsgade in Copenhagen. Found the pictures on a Swedish guys blog. Translated it says:

1: Bicycles will be removed in co-operation with Polish Bicycle Import.

2: Bicycles parked here get its tyre pierced for free.

3: What’s wrong with the public parking around the corner?

Time….

This website is a great example for how companies has to be consious about respcting peoples time spend on their communication. I love the idea about giving the possibility on how long time you’ll choose to “give” the company and the idea of seeing advertising as time-bandit, which is a good point here.

I just need to say that I’m properbly a little bit coloured due to my cooperative (isobar and carat is joined in the aegis network) with isobar, but anyway - I like it a lot.

Watch it here  or here www.isobar.net

Give them a bit of your precious time

Co-marketing/co-innovation?

This is a really good example on how a lot of the exiting web 2.0 applications can be a huge part of a wide range of companies product innovation in the coming years. The feature showed in this video is really something that could make a difference for me in my choice of vehicle. Especially in a world where it is so difficult to make a difference. All cars (I’ve seen) on the market today are able to fullfil my car-needs. I don’t really care about all the “car”-specific numbers and stuff - all I care for is how it affects the environment and besides that I’m done - which leaves me with quite a wide selection. So it is the ability to make a difference that will make the outcome. So I just hope they will make this available in mini coopers too, because design is another element that will make an easy choice…

This is something that would make me talk about a product (see, it already is)

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Truth in Ad sales

This is really really funny… An ironic approach to my everyday work…. It’s funny - all the prejudice about the media industry collected in one video…..

An interesting read…

Just read a fun little research piece. It’s interesting though a bit coloured by their cause…

here it is.

Found it in the GoViral Newsletter which also featured other nice stories incl. the Quicksilver campaign (once again), Nokia The Passenger and the Danish Counsil for Road Safetys edgy campaign which made quite the talk of town in DK for a while…

Here just a grab of my trip through Nokias incredible game univers… I love it…