Search interpreted by an ad agency

Wibroe, Duckert and Partners, a danish ad agency launched their new web-site a while ago and it really made the headline in the danish agency business.

Using the webpage as a playground for showing how you think, they once again put search on the agenda. This shows how advertising and media today melt together in a unity not separable. This site has only few frames with simple content linking to google and letting others tell the story through the links higgest ranked by google. Perhaps some of the competitors buys some ad words on this soon?

This is a bit old news, but haven’t had time to post it and a lot of you people abroad haven’t seen it yet, so I’ll do it anyway. And also because I think this solution is very much on the spot on what’s happening. Everyday I see a tendency towards search being on everybodys lips, and working close with iProspect I see the results it makes for our clients. It is as if it never makes sense not to talking search anymore. Especially on very ROI driven clients.

Here is the webpage of Wibro, Duckert and Partners

Love the idea - exciting to see how long they keep it for.

BBC launches iPlayer

Obviously BBC is really the firstmover then it comes to adopting new technology and adjusting their services to changing consumer behavior. This is really the modern interpretation og Public Service to be admired by media institutions all over the world. They took the first step launching creative archive, and today they launched the  BBC iPlayer giving the british people access to the last 7 days of programming.

Isobar TV from Cannes Lions - get live video and the best stories everyday

Video from Cannes Lion

Everybody left for Cannes Lion and I’m stuck back home in DK. Especially this year it seems incredible unfair to be left outside the magic city, ’cause 2007 will definitely be the year where media dominated the program

The last years social media/digital media/event media - (just but everyword you can come up with before the word media and you pretty much get it) - has had an enourmous share of the brainactivity - at media agencies AND at ad agencies. And it seems as this trend has made a much stronger impact on the people making the program at Cannes Lion than in moving the ad money where our mouth (and consumers) are.

So looking with envious eyes on workshop, seminars and stuff, I feel all left behind….

BUT - eventhough it makes me a bit more sad afterwards I enjoy getting a sneak peak everyday at this site. It’s powered by Isobar and got the link from Dan - In DK it also airs on Markedsførings Nyhedsbrev everyday.

http://www.isobartv.com/

Thank You for bringing the lost boys (and tinkerbell) a step closer to Neverland…

Time….

This website is a great example for how companies has to be consious about respcting peoples time spend on their communication. I love the idea about giving the possibility on how long time you’ll choose to “give” the company and the idea of seeing advertising as time-bandit, which is a good point here.

I just need to say that I’m properbly a little bit coloured due to my cooperative (isobar and carat is joined in the aegis network) with isobar, but anyway - I like it a lot.

Watch it here  or here www.isobar.net

Give them a bit of your precious time

Simultanious viewing?

Spending some time exploring all the new emerging technologies challenging the traditional TVviewing and bringing the TV experience online, combining the best of both worlds, I am a bit confused about the lack of keeping the feeling of flow TV. Watching Youtube, dailymotion, currentTV, Jalipo and Joost I miss something. Even though it seems as there are a tendency towards on-demand viewing I see plenty of possibilities of keeping the aspect of flow and live at the same time as the possibilities of control. Especially at Joost where they very nicely have combined chat functions and viewing it doesn’t make sense that there aren’t a flow to gather around with? Have I missed something. It would be obvious to be able to invite somebody to view content simultaniously as re-creating the feeling of shared viewing across space and context. But can’t find out if I’m just a newbie in Joost or if online TV just is killing flow TV.

Jalipo beta

We often discuss if the future media user is willing to pay for high quality on-demand content. The creators of Jalipo must think so, and after a while browsing the (still limited) content and interface I think I’ll agree for now. If the pricing is right - as it seems here - and the interface is easy to access, have a smooth feel and appeal I think it will be able to attract customers. Can’t find much content there yet, but it works and if they manage to broaden the catalogue I’ll definitely be back…

The thing I admire most and which seems most innovative is the idea of paying per minute which leaves the opportunity to quit something I really don’t wanna see anyway..

Watch here….

An interesting read…

Just read a fun little research piece. It’s interesting though a bit coloured by their cause…

here it is.

Found it in the GoViral Newsletter which also featured other nice stories incl. the Quicksilver campaign (once again), Nokia The Passenger and the Danish Counsil for Road Safetys edgy campaign which made quite the talk of town in DK for a while…

Here just a grab of my trip through Nokias incredible game univers… I love it…