Being busy and in love

This sounds as the most frequent sentence from me; I’ve been busy and away…., so like in every other occasion I feel like this is my eternal excuse for all I didn’t manage to do. Write my grand father a birthday-card, read a book, call a friend, cook more food, clean more, exercise more and so on.

But as always there IS actually time. It’s just how you choose to prioritize. And working a lot, being in Copenhagen 2-3 days  a week and trying to find time to see my friends and family I ended up with the choice between my boyfriend and updating the blog. And even how much I like to update - my boyfriend kinda wins. So being in love has kept me away for long

But after finishing a huge project at work I’m looking into a time with a little more time to be inspired again. So I’m back and will try to be steady.  With both my boyfriend and channel8000

Time….

This website is a great example for how companies has to be consious about respcting peoples time spend on their communication. I love the idea about giving the possibility on how long time you’ll choose to “give” the company and the idea of seeing advertising as time-bandit, which is a good point here.

I just need to say that I’m properbly a little bit coloured due to my cooperative (isobar and carat is joined in the aegis network) with isobar, but anyway - I like it a lot.

Watch it here  or here www.isobar.net

Give them a bit of your precious time

Co-marketing/co-innovation?

This is a really good example on how a lot of the exiting web 2.0 applications can be a huge part of a wide range of companies product innovation in the coming years. The feature showed in this video is really something that could make a difference for me in my choice of vehicle. Especially in a world where it is so difficult to make a difference. All cars (I’ve seen) on the market today are able to fullfil my car-needs. I don’t really care about all the “car”-specific numbers and stuff - all I care for is how it affects the environment and besides that I’m done - which leaves me with quite a wide selection. So it is the ability to make a difference that will make the outcome. So I just hope they will make this available in mini coopers too, because design is another element that will make an easy choice…

This is something that would make me talk about a product (see, it already is)

]

All that love and care in London

Last week I went to London with some of my Carat collegueas visiting the Micosoft Advertising center with a new long name which I have a hard time remembering (hope the ad agency developing the naming of the Microsoft ad unit will suffer a long time with writer’s cramp after putting four long words together in a name)

But walking the street (and shops) of London I remarked a nice feel of love. There was (red) campaigns everywhere, t-shirt print has changed from “This is made by beer” to “save the whales”, Marks & Spencers new program was fantastic and I felt a lot of joy seeing how well a lot of good causes was integrated in the marketing mix.

Mostly I adored M&S perfectly integrated 4 step solution. First of all I’m allways thrilled to see all the nice and fresh grossaries in there (which is 500 % more delicious than in the best supermarket in Denmark) and then I my mood of joy I saw all these little hints, with a combination of things good for me and things good for everything around me (the climate and so..). I loved it - M&S - PLEASE come to Denmark - we need you!

Spiderman 3 here I come….

I just booked tickets to Spiderman on thursday.. I’m looking so much forward to it. The trailer was fantastic! The reviews not that good, but have to judge for my self. As a big spiderman fan I think I can handle three villains.

Simultanious viewing?

Spending some time exploring all the new emerging technologies challenging the traditional TVviewing and bringing the TV experience online, combining the best of both worlds, I am a bit confused about the lack of keeping the feeling of flow TV. Watching Youtube, dailymotion, currentTV, Jalipo and Joost I miss something. Even though it seems as there are a tendency towards on-demand viewing I see plenty of possibilities of keeping the aspect of flow and live at the same time as the possibilities of control. Especially at Joost where they very nicely have combined chat functions and viewing it doesn’t make sense that there aren’t a flow to gather around with? Have I missed something. It would be obvious to be able to invite somebody to view content simultaniously as re-creating the feeling of shared viewing across space and context. But can’t find out if I’m just a newbie in Joost or if online TV just is killing flow TV.

Jalipo beta

We often discuss if the future media user is willing to pay for high quality on-demand content. The creators of Jalipo must think so, and after a while browsing the (still limited) content and interface I think I’ll agree for now. If the pricing is right - as it seems here - and the interface is easy to access, have a smooth feel and appeal I think it will be able to attract customers. Can’t find much content there yet, but it works and if they manage to broaden the catalogue I’ll definitely be back…

The thing I admire most and which seems most innovative is the idea of paying per minute which leaves the opportunity to quit something I really don’t wanna see anyway..

Watch here….

Gears of War

Around a month ago I started Gears of War on Xbox 360 and I must say I got sucked in real hard.. For a while I was drawn to the TV (where I normally don’t spend much time), and saw monsters in my dreams.. until the final scene where I with passion screamed to my boyfriend “When does the next version come to stores???” And after compliting the game we started battling each other…

But one thing I could figure out during this month of craze, was how to use the Bow… And today I found one who obviously has solved that problem…

 

Snow in Denmark

Just a picture from the 5 days of winter in Denmark. We waited a long time for the winter to come - but when it came, it sure did do it well…..