Twitter explained in plain english

I know a lot of people not being on twitter and are quite curious about all the fuss about it. I saw this little simple video explaining the core concept. 

So everybody here it is:

It is simple and nice  - but do not entirely agree on usage. I use facebook for the personal everyday connections to friends and family – and twitter is for me more discovering and listening to likeminded people from all over the world. Which makes the use so different. I think that’s what a lot of people I know do to. That also why it makes sense that on twitter I follow people – on Facebook I’m friends with people. 

If I write at 11 pm on Facebook that I’m working on presentation on a shoe brand I get 10 comments or mail with “go home”, “do not work that much” or “ambitious crazy girl” – if I write the same on twitter, in 5 minutes I receive a dozen of links, ideas or cases for making a better presentation. 

That’s for me the difference! 

..but still this video will save my a lot of hours explaining twitter to the not so likeminded.

Playstation Home is live in public beta

Here’s the trailer, with pictures and explanation on what this universe is all about. Looks very familiar for people who’s been traveling second life a while ago:) This launch being a huge stake for Sony, it will be interesting to see if the platform can stand the hype and thereby criticism always following. Looking very much forward to follow the discussion during the weeks to come.  More on Playstation Home on Wikipedia.

Red Bull is the first advertiser entering the universe, with a branded island with activities for the users in a branded context. Diesel and Paramount Pictures are also throwing their brands into this new world. Read full post about this at Adverblog

Election discussion machinima style

As said before, I am very fascinated by machinima, and this interview is interesting. Interviewing World of warcraft players on who they want for president.

Entertaining and impressive – and the right winner!

Congratulations to A-Film, Nordisk Film, Go Viral og Philip

Had a great evening at True Awards last night.

“Rejsen til Saturn” won two of the three main categories at the Award. The viral campaign won with big applause and the main prize “campaign of the year” was split between “Rejsen til Saturn” og Oddset, who managed to take their “There are so many things women do not understand” to the next level, jumping from a clean cut soccer univers to now include golf and Ice-hockey.

But two main prizes to the wonderful people at A-film and Philip, who believed in the concept long before anybody even understood what he was talking about. I’m so proud to be part of this project and a huge thanks to Frederik Honore at Nordisk Film, who gave these people the frame to play play in (and money to the campaign to play with)

But all this about split prizes are a bit of a turn off. So when the jury couldn’t decide; I’ll let you decide.

So please help me vote for the real “Campaign of the year”

Brand child

I love bones…. Says hannah 2 years old.

Exploring Flock 2.0 – just released

I just spent the morning exploring the new Flock 2.0 which launched around 10 days ago.

It is really amazing and highly persuasive. The thoughts behind it is really interesting and takes the concept of aggregation to a new level.

I will spend some more time discovering the possibilities there, but for now I’m still a bit confused. I think it is complicated, though good tutorials, and it seems as it wants me to have it as me ONLY entrance to the digital world.

And I feel a little bit as being on a very cool first date and the guy then asks me to marry him on the way home. Easy now tiger… If he can’t take a second or third date without the big questions, I do not think I’ll continue dating him at all.So for now it has to convince me, that it CAN work with things outside Flock too.

To help me deciding whether to go on the next date, here a little poll.

Do you like Flock 2.0?

Lunch, wine and beer at the new place

This is nice. We can actually eat lunch together…

Moving in…

So finally we are moving into the new office….

Buyology close to release

I’m not sure about my opinion on this matter, but got approached by some professional digital PR/Buzz people providing me info and material on Martin Lindstrøm’s new book.

A little teaser.

Everybody’s a publisher these days. Just first time I felt it on my own body… It’s interesting and I’m a bit proud that people even now my blog, so for today I will post this video I got. And that I’m already interested in the subject helps a bit too. So I do not feel influenced, but influencing, so that’s okay.

As said before I’m going to the seminar on the 1th of december and I’m looking forward hearing the whole thing. Will post lots of notes on it here afterwards.   

By the way:

Martin Lindstrom, author of the forthcoming book Buyology – based on the world’s largest NeuroMarketing study peering inside 2,000 volunteers to understand our true feelings about brands, advertising, product placement has been on a four year mission to find a link between brands and religion. “The entire scientific team was shocked as we for the first time ever realized the true connection between brands and religion” says Lindstrom in the lead up for the global release of his next book.

When advertising goes wrong

Sitting working on a presentation on marketing in times of recession, I fell over this quote on how to handle troubled times between agencies and clients.  

Found it on the Wieden + Kennedy London Blog

When the client moans and sighs
Make his logo twice the size
If the client still proves refractory
Show a picture of the factory
Only in the gravest cases
Should you show the clients’ faces

And the 2.008 version….. even more fun. I’ve done this a lot in meetings I must confess!

If the ads have gone to pot
Mention blogging quite a lot

If you want to dazzle them
Drop in terms like CRM

To make your clients think you’re sage
Give campaigns a myspace page

To make them think you’re clever chaps
Make references to Google Maps

If accused of strategic shirking
Bang on about social networking

If they still think the work is crap

You must present an iPhone app

 

And we all do these day