The Magnum Challenge

I clicked on a banner yesterday!

I was placed on trendsales I guess. Doing my early in the morning shopping with my laptop on top of my bed while my boyfriend was still sleeping. (and here I am again) This is my favorite time slot. The sun is up, the house is quiet and there is time to do online shopping on my favorite sites amazon, trendsales, youheshe, reading blogs, news and checking out the weather on the day to come.   

This is the perfect spot to expose me for this banner. Do you want to dream. Oh yes! Do you want luxury and being spoiled? Yes please. Click this banner! Ok I will. And I ended up on this page the magnumchallenge.dk. And I don’t now how much was fascination over the beautiful pictures, the interactive twist’s or just that I was in the right situation to start dreaming, but anyway I ended up spending 10 minutes or more on the campaign site. And I had fun. And I don’t even like Magnum icecream. But this definitely took my ten steps closer to try. 

So I don’t now if it was perfect media planing finding me in this situation, the endorsment from the desperate housewife universe, the pictures of luxury and the opening to dream, but this campaign worked for me - or for the advertiser in deed. 

Should be sponsered by Schweppes…

In addition to my pervious post this is an interesting twist. 

Cadbury could sponsor this concept worldwide and really splash the hot summer…

I love this…

After a week in berlin I’m at home enjoying the peace of a beautiful morning in my house. Watching ads I love and surfing the internet I just remembered to blog this ad which I been in love with ever since it came out.

So an ode to a perfect spring morning….

Contemporary sustainability

Last month I held a seminar for all our clients about green marketing. We did a lot of research and the wonderful team did such a great job on this. One of the points that surprised us was actually how conscious the consumers were about sustainability not just being a “make good” thing, but had to be a strategy worth following for the companies. As one of our focus group members said, if it is not a good deal for the company then they can’t keep doing it. And further more they noted that we, as consumers have a huge role in this, because, where we put our money decides which solution is sustainable in the long run.As Peter Ingwardsen, director of danish fashion brand Noir, said in his issue of co-editing Eurowoman,  ”Everytime we buy, we vote for the world we want to see.This point is also stressed in Faris’ post on the bias in CSR where he adress’ the nature of CSR as a mean to a goal. “Of course they are. They are businesses. All they care about is money. That’s the function of business - to generate profits. (The social responsibility of business is to increase its profits.) It doesn’t matter whether or not you think Milton Friedman was right. That’s the way businesses operate - their responsibility is to deliver profit for their shareholders.” Quote from Faris’ post on CSR.

When the rollercoaster reaches the top..

Last friday at the agency we had our fortnight management briefing, and came to discuss how the global financial state will impact the danish economy and our business. We can hear some of our clients being very concerned and some seems to don’t care at all. Those who care acts in two ways - pressing the speeder to defend marketshare in a more competitive environment, or some just stand on the break. It was an interesting discussion and made me think a lot about how we can better help our clients in this environment. Is there special competences we have to nurse and how do we help solve their challenges when the “going gets tough” in a cost efficient way.  

 

In my search for ideas and knowledge on this I fell over David Armanos recent post on this in a cool little prsentation. The presentation is 10 slides with each a point on how to thrive through a recession. See the post here or download it on slideshare here. 

 

 

Behavioral targeting

I just lost my early morning following blog threads on discussion on behavioral targeting and the pro’s and con’s on this issue.

The nice Erin wrote a post on creating fansumers where she started a discussion on this issue, linking back to Interactive marketing trends. I’m not totally settled on my attitude towards behavioral targeting, but it is difficult. I love the thought of having the choice to share personal info in exchange for less, but more targeted ads, but I hate services sneaking it into the apps not notifing the users. But the dilemma is; does the users understand this profoundly enough to be able to choose. And are there consequences? Anyway it is a good discussion which I think we will be talking a lot about in the years to come…

I’m a bit puzzled here because I see why this kind of behavioral targeting scares people with it’s big brother feel, but on the other hand, doesn’t it do the media consumers a favor, by being able to address them with relevant ads instead of a wide range of irritating stuff. And if we as marketers can raise ROI by being relevant, perhaps we can actually stop spamming people so much. Let face it - the ads don’t disappear! This could actually be a way to make them relevant and thereby more acceptable - as we see in magazine ads… Had the same discussion going when Joost launched. If you could make the commercial break 60 secs instead of 6 minutes by giving info on you life, who wouldn’t prefer that?

Search interpreted by an ad agency

Wibroe, Duckert and Partners, a danish ad agency launched their new web-site a while ago and it really made the headline in the danish agency business.

Using the webpage as a playground for showing how you think, they once again put search on the agenda. This shows how advertising and media today melt together in a unity not separable. This site has only few frames with simple content linking to google and letting others tell the story through the links higgest ranked by google. Perhaps some of the competitors buys some ad words on this soon?

This is a bit old news, but haven’t had time to post it and a lot of you people abroad haven’t seen it yet, so I’ll do it anyway. And also because I think this solution is very much on the spot on what’s happening. Everyday I see a tendency towards search being on everybodys lips, and working close with iProspect I see the results it makes for our clients. It is as if it never makes sense not to talking search anymore. Especially on very ROI driven clients.

Here is the webpage of Wibro, Duckert and Partners

Love the idea - exciting to see how long they keep it for.

Basic guideline to SEO

Two things I love connected in one. Noah Brier talks about 5 guidelines to SEO in this video, which is made in Keynote with voice recording, which I think is so cool.

It is a really good and simple presentation telling a bit about how SEO works and what to do to get on top of the Google rank.

Thank you Noah for a nice presentation!

Subliminal advertising

Derren Brown tricks two ad guys. This is really funny.

The people who normally influences gets influenced….

Blog Action Day

Blog Action Day: I just think this is such an interesting idea that I had to participate.

Even though my head is a bit tired. Left home at 5 am to go and join a Nordic meeting where all the heads of Comms planning in the region was having a talk about different strategic approaches. Interesting how countries so close can solve a task so differently. But it was a good day and we exchanged experiences. I spend a lot of time yesterday finishing my presentation on status in DK, so I already feel I’m in the middle of a week, even though it’s only 20 pm on a monday.

But Blog Action Day it is and the environment is the issue. In this relation I just want to state my thrill on Al Gore receiving the Nobel peace prize. Interesting.

My contribute to this day will be a link to a danish climate site where you can calculate your own emission. One ton less it is called. I mentioned it before, but will repeat it because I think this is a perfect way to put focus on the personal emission.

Here we go: The link to http://www.1tonmindre.dk/ - and a screendump to