Faris is being nice

Thanks to Faris for sharing this great presentation.

Se more at his Talents imitate, genius steals blog, where the Youtube links also are provided.

Be Nice Or Leave

View more presentations from farisyakob.

I’m sorry….

Dear all readers. Sorry I haven’t updated for a while. Got involved in a lot of interesting projects and suddenly time ran off. 

We just launched a new division in Aegis Media Denmark being the strategic, innovation and consumer insight forefront of the company and I have got the pleasure of taking the responsibility of Creative Director, so the launch here in january took all focus. But now we are up and running. See the deep blue blog which is also our website here. 

And then we won Playstation and Nordisk Film in the Nordics which is wonderful! A great client and interesting product. We just launched the campaign for the Stieg Larsson movie Men who hates women in Denmark and it was very interesting and the movie is already after 3 weeks a blockbuster. 

In my regular blogging hours (around nine pm or sundays:)) I started up a new project, having the honour of re-writing the legendary Communications Planning book “Tilrettelæggelse af information – kommunikations- og kampagneplanlægning” together with the author Preben Sepstrup. It will take most of my sparetime the next half year – but it will be a great learning experience and great inspiration working with Preben Sepstrup. 

So the blogging will lay a bit low for a while. I will try to keep up some micro blogging and link sharing on twitter and Facebook – so please connect with me there if you want to.

Join me at my Facebook Profile or Twitter

Special prize to Bianco “How to double the collection”

And a huge but strange congratulation to Bianco and the wonderful people there. The “How to double the collection”-campaign were shortlisted twice in best spot, but didn’t win.

But Mikael Bertelsen, being a perfect host for the evening had his own little jury; consiting of danish comedians commenting on the shortlist.

And the end of the show, this “jury” gave a special prize to the Bianco campaign and made the funniest spoof of it. It was so funny! I really need to get my hands on this!

So once again Bianco made the spotlight even without a real prize.

Congratulations to A-Film, Nordisk Film, Go Viral og Philip

Had a great evening at True Awards last night.

“Rejsen til Saturn” won two of the three main categories at the Award. The viral campaign won with big applause and the main prize “campaign of the year” was split between “Rejsen til Saturn” og Oddset, who managed to take their “There are so many things women do not understand” to the next level, jumping from a clean cut soccer univers to now include golf and Ice-hockey.

But two main prizes to the wonderful people at A-film and Philip, who believed in the concept long before anybody even understood what he was talking about. I’m so proud to be part of this project and a huge thanks to Frederik Honore at Nordisk Film, who gave these people the frame to play play in (and money to the campaign to play with)

But all this about split prizes are a bit of a turn off. So when the jury couldn’t decide; I’ll let you decide.

So please help me vote for the real “Campaign of the year”

The lost Alternate Reality Game

Everyboby is talking about ARG’s these days, and it is pretty interesting following how these get more sofisticated and challenging. But there is one, which I haven’t seen or heard about in Denmark at all, and given the complexity and quality of the content I was wondering why nobody’s been talking about it here. 

The game is over, and is closed down. On the website it is regarded as a huge succes, thanking millions of people for participating. Hosted by McDonald and the Olympic Comittee it ought to have the right powers to push it towards a tipping point. 

So why so quiet in DK? Or did I just miss it while spending the summer driving through europe…

Here is the website showing the case study of the lost ring campaign

Nokia 7610 campaign: Somebody else’s phone

Nokia’s new campaign for the 7610 launched a few days ago, and playing with the idea of accessing people’s life through the phone is quiet interesting. Here the intro:

The campaign site for “somebody else’s phone” is the key element in the campaign directing to facebook pages and other activities.

 Anna’s facebook page

Here’s detailed info on the campaign from welcome to optimism, the blog from wieden + kennedy london: 

Imagine finding a phone that belongs to somebody else; filled with personal text messages, contacts, diary entries, photos, voicemails and private video clips. It’s like having a window into somebody’s entire life. Would you be tempted to look through it?

This question is at the heart of our new campaign for Nokia. Inspired by the evolved role mobile phones play in our lives, the campaign invites the audience to explore the lives of three characters – Anna, Jade and Luca –  in intimate detail, in real time, through their Nokia 7610 handsets. 

The campaign launched yesterday and will run in ten different languages, following the characters’ evolving storylines across three time zones, through a 24/7 feed of content, for over 6 weeks. Fusing scripted content with real life audience interaction, fans will be able to learn everything about the characters through their text messages, photos, videos and calls on somebodyelsesphone.com.

Read more on Welcome to optimism-blog.

Customized content on webpages

Interesting. Copied from Daria’s blog, idea by Papercut in Sweden. I adore these guys. Please go see more cases on their site. They are bright!

Congratulations to Diesel with XXX-birthday

Diesel turns 30!

With a trackrecord of creating a certain hype and attention around everything they do, a birthday giving the roman numbers XXX couldn’t pass by without a controversial campaign. 

This is dirty, fun and intriguing in an absurd way. So if anybody haven’t seen it yet, here is the viral campaign kickstarting the event follow by a huge facebook driven campaign inviting to the world’s biggest party.

This moment the facebook event has 6.440 confirmed guests, and the events will be broadcasted live on www.diesel.com

Huge succes with “Rejsen til Saturn”(The journey to Saturn)

Can’t help to share my joy over the succes with Rejsen to Saturn. A campaign where, as the marketing director said to day, we succeded with everything. 

We reached our admission goal on the 8th day, and now after 12 days it looks like we are heading for the sky. 

A campaign where offline, online and BTL meet in a perfect match…

The Viral campaign reached 1 mio views after the opening, and A-film who produced it is shortlisted for best campaign, best viral, and best spot at The True Awards, and is the 4th most nominated campaign.

 Here a mixed cut of the viral clips:

Working with media partnerships, creative outdoor, social media features, creative formats and in-store solutions, this is almost the perfect campaign.

Our favorite feature: The icon for the campaign is the spaceship, and we made a deal with one of the big danish movie review sites to change their stars for rating the campaigns to small spaceships, so during the campaign all other movies were rated with spaceships. Great fun!

We feel fine…

 

Interesting stuff directly from Danish New Media Days..: 

Jonathan Harris is showing Danish media pros the awe inspiring We Feel Fine project that visualizes feelings expressed in the worldwide blogosphere. As long as a sentence has “I feel” in it, it is picked up by Harris’ service. Beautiful visualizations, great filtering possibilities for targeted feeling-browsing. Crowd enjoying it.

We Feel Fine really provides a unique and inherently compasionate view of the way people use the internet. It’s also a great insight tool if you’re interested in human behaviour and psychology. Some statistics pulled from the project:

- Apparently Danish bloggers feel 13 times more “sure” of ourselves than average.

- Christmas Day is statistically the day when most happy feelings are expressed.

- Sunday is by far the happiest day of the week. Wednesday is the least happy day.

Linking to the previous talk by Weinberger, We Feel Fine provides valuable metadata and doesn’t try to control the content. By pulling simple information from the blogosphere, dots of feelings are connected. Miscellaneous feelings become intelligent connections across time and space. We Feel Fine makes you feel that you’re part of a bigger picture.

(couldn’t link to post on site, so here it is full text directly from newmediadays)

 

Just took a look at it and feel over guilt…