This week I got a new client. It’s the entertainment industry, so there is challenges, but many possibilities. Very engaged people with a lot of knowledge in their field. But also with lots of space to make a difference and take their communications a step further. I’m looking so much forward to start working with them. Which will be immediately, so that’s perfect.

But after the meeting I received this video from the new client, who probably found this circulating in the danish media/ad-industry.  A video launched by Microsoft digital advertising solutions (I hate their new name – it really sucks), but an interesting video though. And it provokes me that a lot of it is true. So I will see if I can find a video demonstrating that some brands embrace their consumers and listen to their needs so they can create true loyalty. I’ll start looking. Anybody out there got some good stuff on this subject?

Posting Utada’s video I came to think about this danish music video which has reached the magical 1 mio views on Youtube. We did the counting on danish videos doing a digital media workshop for a big music/video client of ours a month ago. Everybody guessed that the most viewed would be some new, young, hip music guy featuring girls in bikinies…. Yeah they were right about the bikinies, but young and hip – You see for yourself… Amazing how this social media phenomenon seems to be able to surprice once again…

This is really really funny… An ironic approach to my everyday work…. It’s funny – all the prejudice about the media industry collected in one video…..

Spending some time exploring all the new emerging technologies challenging the traditional TVviewing and bringing the TV experience online, combining the best of both worlds, I am a bit confused about the lack of keeping the feeling of flow TV. Watching Youtube, dailymotion, currentTV, Jalipo and Joost I miss something. Even though it seems as there are a tendency towards on-demand viewing I see plenty of possibilities of keeping the aspect of flow and live at the same time as the possibilities of control. Especially at Joost where they very nicely have combined chat functions and viewing it doesn’t make sense that there aren’t a flow to gather around with? Have I missed something. It would be obvious to be able to invite somebody to view content simultaniously as re-creating the feeling of shared viewing across space and context. But can’t find out if I’m just a newbie in Joost or if online TV just is killing flow TV.

We often discuss if the future media user is willing to pay for high quality on-demand content. The creators of Jalipo must think so, and after a while browsing the (still limited) content and interface I think I’ll agree for now. If the pricing is right – as it seems here – and the interface is easy to access, have a smooth feel and appeal I think it will be able to attract customers. Can’t find much content there yet, but it works and if they manage to broaden the catalogue I’ll definitely be back…

The thing I admire most and which seems most innovative is the idea of paying per minute which leaves the opportunity to quit something I really don’t wanna see anyway..

Watch here….

This video is the best I’ve seen on illustrating what web 2.0 actually is all about….

 Enjoy!

On adrants today a case from Colle+McVoy shows  how TV ads from the Minnesota State Lottery are directly used to drive the audience online and start interacting with the content. It’s still TV, but the main objective (and interaction) will take place online. It’s interesting and a way to make TV meet online ads.. Will it work? Or are the two media consumption situation too differenten. It will be interesting to know the recent numbers on how many people actually sits with a laptop while watching TV.

 See the spot here 

I (also) think this is very very nice work from Saatchi – Is it real or not? Judge yourself! Either way – it’s a rarely good piece of work and starts setting the scene for viral video in Denmark. Looking forward seing the results…