Basic guideline to SEO

Two things I love connected in one. Noah Brier talks about 5 guidelines to SEO in this video, which is made in Keynote with voice recording, which I think is so cool.

It is a really good and simple presentation telling a bit about how SEO works and what to do to get on top of the Google rank.

Thank you Noah for a nice presentation!

The power of online sex

Last week my blog stats went crazy. Two different days they trippled. Strange, but found out the second day was when this blog was listed under the “Advertising’s young minds” top blog list - this made natural traffic, but the other crazy day was two days before and I could figure it out??? I was curious and puzzled…

But then I read my post of that day and noticed that I tagged it SEX because of the Freud theme in the posted SIM education ad. And then I looked at my stats again and saw that it was the sex tag drove the stats up.

Isn’t it just amazing. There so much porn online and still I get 148 views just for tagging a post with a funny ad with sex… It’s kind of fun. Sex really drives traffic - have to remember that till my next meeting with a client and our search friends from iProspect.

Google as content provider

Google just entered a new era. Google News now launching whole articles of news content.  It is actually the news providers who forced Google to do this by making them pay for content instead of appreciating the links from Google. Instead of driving traffic it now steals traffic, because if all content is collected on google why go further on to the specific site? Why place ads on the site then? Now content - and thereby the ad spend  is collected on the must powerful aggregator the world have ever seen. I think the news providers just forced Google to be their biggest enemy! 

Guardian writes..

“Publishers: Be careful what you wish for. Journalistic organisations
and news agencies have complained that Google has benefited from their
headlines (while I argue it is they who have benefited from Google’s
links). So the Press Association, the Associated Press, Canadian Press,
and Agence France-Presse just forced the search engine to license their
content. Now, rather than linking to the wire services’ clients for
their articles, Google News is displaying the agency reports in full on
its site.

Co-marketing/co-innovation?

This is a really good example on how a lot of the exiting web 2.0 applications can be a huge part of a wide range of companies product innovation in the coming years. The feature showed in this video is really something that could make a difference for me in my choice of vehicle. Especially in a world where it is so difficult to make a difference. All cars (I’ve seen) on the market today are able to fullfil my car-needs. I don’t really care about all the “car”-specific numbers and stuff - all I care for is how it affects the environment and besides that I’m done - which leaves me with quite a wide selection. So it is the ability to make a difference that will make the outcome. So I just hope they will make this available in mini coopers too, because design is another element that will make an easy choice…

This is something that would make me talk about a product (see, it already is)

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Content - not position - is king?

Once again critiria for SEM is being discussed. An article by Brandt Dainow CEO, ThinkMetricson, on imediaconnection claims that the consumers are getting so used to navigating through search that number one position loses effect, and instead the text is being the most important factor in the choice of ”which-of-these-damn-5.786.365-results-to-click”.  Brandt says “The number one position in the listings is not the best position. No ad position is any better than any other. The factor which has the most bearing on your chance of being clicked on is the text in your ad, not the ad’s position.” . Read the whole story here.

Still I’m not sure I agree - We still have the fear of scrolling barrier to break through to even get the text exposed. So perhaps it’s not necessary being the one, but still I would like to be visible in the “no-scrolling-window”.