After an hour of sleep we dressed up for the first time in our Cannes experience. We went to the Media/Outdoor and Radio Ceremony and it was a very good experience. 

The fun thing was actually that Radio Lions kind of surpriced me. Talking to people about chosing media vehicles I ormally have a slight problem when it comes to radio, because of the horrible quality of radio commercials in Denmark. Therefor Radio kind of has gotten a difficult position in my head. It is an interesting media, but often it fades away due to a lack of creativity in the solutions.

Hearing the Gold and silver spots I was amazed about how much inspiration I got and how it instantly started letting Radio re-enter my communication landscape.  

This was fun! And then we went out for dinner and the to the Aegis Media Party on the beach. This was really nice. Exclusive party with not to many people. More about this tomorrow…

This was really interesting… There was so many good things – I’ll get back to this later)

(this post will be updated)

Quotes:

“creativity requires the courage to let go of ertainties” Niels Bohr

Trevor the mentos intern

“When dealing with people remember that your are not dealing with creatures of logic, but with creatures of emotion” Dale Carnegie

4% of fortune 500 company sites contain links to porn

Ariel frpm Ink direct

- perfect case – (more later)

outdoorJust found this video on The Hive and think it’s quite funny and challenges out business alway creative view on Outdoor media – Is it urban spam or are people entertained on their walk through life?

I (also) think this is very very nice work from Saatchi – Is it real or not? Judge yourself! Either way – it’s a rarely good piece of work and starts setting the scene for viral video in Denmark. Looking forward seing the results…  

Just wanted to recommend my co-worker Daria’s Blog on media – it’s inspirering and fun, so enjoy! Here you go.

Now it’s running. How’s the User- generated-ads doing? Right now it looks pretty damn good for “me and you” being ad agnecy of the year.

This moment this one is leading the race….

Every brand seems to reach for a friend, lover or partner status with their consumers. But these days it seems harder and harder to achieve that kind of loyalty. But while giant brands keeps pushing their well-thought print or TV ads down the choking consumers – offering suffering not friendship, small media companies are starting to offer friendship through other channels. Perhaps it is because of a lack of money to throw into a big advertising campaign – then it’s their luck! Perhaps it’s because they see that we need to meet people on their premises – then it is a quite clever move.

An example is the danish fashion magazine Cover having a profile on Myspace inviting friends to special events and puts itself into the network of its target group. See the profile here. It has today 3,383 friends (read : pretty loyal consumers embedded in a easy to reach network establish around the brand). That nice isn’t it?

Once again critiria for SEM is being discussed. An article by Brandt Dainow CEO, ThinkMetricson, on imediaconnection claims that the consumers are getting so used to navigating through search that number one position loses effect, and instead the text is being the most important factor in the choice of ”which-of-these-damn-5.786.365-results-to-click”.  Brandt says “The number one position in the listings is not the best position. No ad position is any better than any other. The factor which has the most bearing on your chance of being clicked on is the text in your ad, not the ad’s position.” . Read the whole story here.

Still I’m not sure I agree - We still have the fear of scrolling barrier to break through to even get the text exposed. So perhaps it’s not necessary being the one, but still I would like to be visible in the “no-scrolling-window”.  

Just another side-effect of a really active mediamarket. NEVER seen as many job-ads ever.. Here’s just for one newsletter from today..  Isn’t that crazy…

Ledige jobs på www.markedsforing-job.dk:

Adtomic Communications (Corporate Comm/Branding) søger Senior Konsulent/Account Manager
Adtomic Communications søger Projekt koordinatorer
Adtomic Communications søger Senior Konsulent/Account Manager
Adtomic Communications søger Senior rentegner/DTP´er
Avant-Art Reklamebureau søger Mediakonsulent
COWI søger rutineret Art Director med sans for kvalitet
DK-Technologies søger Salgs- & Marketingchef
Green Credit søger Marketing specialist (CRM/dialog)
Green Credit søger marketing specialist i online medier (channel manager)
Kontrapunkt søger International business development manager
Kunde & Co søger norsk projektkoordinator
Kunde & Co. søger Webdesigner
Mindshare søger Projektleder
Ogilvy Danmark søger Researcher
Prolog Reklamebureau søger Art Director/Grafisk designer
Prolog Reklamebureau søger Projektkoordinator – med grafisk indsigt
Rønne & Lundgren søger for klient en partner
STAGIS (Corporate branding og kommunikation) søger projektleder
TBWA/Copenhagen søger Billedbehandler der også kan rentegne
TDC søger Projektleder (marketing)
Twins Communication søger Senior Designer
Vækstfonden søger kommunikationschef

After Henrik Dahls very positive talk Anker Brink Lund from CBS talked about the opposite trend being consumers paying less attention to TV commercials. He raised up an inattention index being the medium crossed with the level of other activities normally carried out during mediatime. TV and Phones were often dual-media-use. ABL did a good job in shaking up the discussion and taking the Hymn of TV on the ground of reality. A well used friday morning….