The TVmedium as commercial platform in the future?

A really great morning in Charlottehaven in Copenhagen with an interesting debate on the future for the TV medium. Henrik Dahl Explora started out with something like a hymn to TV as being center of social context, with the ads as a common denominator for the public agenda as well as the content is. A special point was his differentiation between attitude and behavior. Is it really true that we all hate commercials on TV. Attitude says yes – behavior no. But after that he drew out some points on how to lower the hatred towards TV ads. Interesting and most of all a solid base for further discussion.

Hello world!

I’m Pernille Fruensgaard – working in the media agency world, but this is a private blog and an expression of my own  thoughts and attitudes towards what is happening in the media and communication field today. I had a danish blog on www.medieinnovation.wordpress.com. After a busy christmas month I’m back in the sphere. New URL, design and this time in english. Hope you’ll enjoy the relaunch…. To watch the old blog go to www.medieinnovation.wordpress.com or here