Should be sponsered by Schweppes…

In addition to my pervious post this is an interesting twist. 

Cadbury could sponsor this concept worldwide and really splash the hot summer…

I love this…

After a week in berlin I’m at home enjoying the peace of a beautiful morning in my house. Watching ads I love and surfing the internet I just remembered to blog this ad which I been in love with ever since it came out.

So an ode to a perfect spring morning….

The power of online sex

Last week my blog stats went crazy. Two different days they trippled. Strange, but found out the second day was when this blog was listed under the “Advertising’s young minds” top blog list - this made natural traffic, but the other crazy day was two days before and I could figure it out??? I was curious and puzzled…

But then I read my post of that day and noticed that I tagged it SEX because of the Freud theme in the posted SIM education ad. And then I looked at my stats again and saw that it was the sex tag drove the stats up.

Isn’t it just amazing. There so much porn online and still I get 148 views just for tagging a post with a funny ad with sex… It’s kind of fun. Sex really drives traffic - have to remember that till my next meeting with a client and our search friends from iProspect.

Another great ad

I am a bit biased in this matter, after spending 4 years working with HP, but I must say that their ads are so great and the follow up on it on their website. I like the idea about showing what the products do for you (and the variety of endorsers in the ads). And it made grounds for lots of great spoofs 

How to create a YouTube succes

This video reached the magical number one on Youtube on the 22th of june. The secret is once again timing, and shows how important it is in the web 2.0 world to be able to react and do it fast. This is how to create outstanding social media campaigns. I’m not impressed by this production and a lot of creative things could be discussed, but they managed to tap in to the public agenda on just the right time and with the right speed. The video is on the 250.00th view in this moment.

Most viewed danish music video

Posting Utada’s video I came to think about this danish music video which has reached the magical 1 mio views on Youtube. We did the counting on danish videos doing a digital media workshop for a big music/video client of ours a month ago. Everybody guessed that the most viewed would be some new, young, hip music guy featuring girls in bikinies…. Yeah they were right about the bikinies, but young and hip - You see for yourself… Amazing how this social media phenomenon seems to be able to surprice once again…

Tales of the past 3 is coming to a screen near you..

Spending some time with the nephew of my boyfriend last night (an hour in the room of a 12 year old boy and you learn more about media than spending weeks researching media trends) I saw the trailer for tales of the past 3 and it looked quite amazing.  As  I, as previously mentioned on this blog, am really fascinated by the whole category of MMOs and especially machinima movies. This trailer shows exactly what I like - they recruit so many people y a website and trailer seeded on the web. It is amazing.

Watch the trailer here.

For more info go to the tales of the past website.

Co-marketing/co-innovation?

This is a really good example on how a lot of the exiting web 2.0 applications can be a huge part of a wide range of companies product innovation in the coming years. The feature showed in this video is really something that could make a difference for me in my choice of vehicle. Especially in a world where it is so difficult to make a difference. All cars (I’ve seen) on the market today are able to fullfil my car-needs. I don’t really care about all the “car”-specific numbers and stuff - all I care for is how it affects the environment and besides that I’m done - which leaves me with quite a wide selection. So it is the ability to make a difference that will make the outcome. So I just hope they will make this available in mini coopers too, because design is another element that will make an easy choice…

This is something that would make me talk about a product (see, it already is)

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Truth in Ad sales

This is really really funny… An ironic approach to my everyday work…. It’s funny - all the prejudice about the media industry collected in one video…..

Simultanious viewing?

Spending some time exploring all the new emerging technologies challenging the traditional TVviewing and bringing the TV experience online, combining the best of both worlds, I am a bit confused about the lack of keeping the feeling of flow TV. Watching Youtube, dailymotion, currentTV, Jalipo and Joost I miss something. Even though it seems as there are a tendency towards on-demand viewing I see plenty of possibilities of keeping the aspect of flow and live at the same time as the possibilities of control. Especially at Joost where they very nicely have combined chat functions and viewing it doesn’t make sense that there aren’t a flow to gather around with? Have I missed something. It would be obvious to be able to invite somebody to view content simultaniously as re-creating the feeling of shared viewing across space and context. But can’t find out if I’m just a newbie in Joost or if online TV just is killing flow TV.