I clicked on a banner yesterday!

I was placed on trendsales I guess. Doing my early in the morning shopping with my laptop on top of my bed while my boyfriend was still sleeping. (and here I am again) This is my favorite time slot. The sun is up, the house is quiet and there is time to do online shopping on my favorite sites amazon, trendsales, youheshe, reading blogs, news and checking out the weather on the day to come.   

This is the perfect spot to expose me for this banner. Do you want to dream. Oh yes! Do you want luxury and being spoiled? Yes please. Click this banner! Ok I will. And I ended up on this page the magnumchallenge.dk. And I don’t now how much was fascination over the beautiful pictures, the interactive twist’s or just that I was in the right situation to start dreaming, but anyway I ended up spending 10 minutes or more on the campaign site. And I had fun. And I don’t even like Magnum icecream. But this definitely took my ten steps closer to try. 

So I don’t now if it was perfect media planing finding me in this situation, the endorsment from the desperate housewife universe, the pictures of luxury and the opening to dream, but this campaign worked for me - or for the advertiser in deed. 

In addition to my pervious post this is an interesting twist. 

Cadbury could sponsor this concept worldwide and really splash the hot summer…

After a week in berlin I’m at home enjoying the peace of a beautiful morning in my house. Watching ads I love and surfing the internet I just remembered to blog this ad which I been in love with ever since it came out.

So an ode to a perfect spring morning….

Last month I held a seminar for all our clients about green marketing. We did a lot of research and the wonderful team did such a great job on this. One of the points that surprised us was actually how conscious the consumers were about sustainability not just being a “make good” thing, but had to be a strategy worth following for the companies. As one of our focus group members said, if it is not a good deal for the company then they can’t keep doing it. And further more they noted that we, as consumers have a huge role in this, because, where we put our money decides which solution is sustainable in the long run.As Peter Ingwardsen, director of danish fashion brand Noir, said in his issue of co-editing Eurowoman,  ”Everytime we buy, we vote for the world we want to see.This point is also stressed in Faris’ post on the bias in CSR where he adress’ the nature of CSR as a mean to a goal. “Of course they are. They are businesses. All they care about is money. That’s the function of business - to generate profits. (The social responsibility of business is to increase its profits.) It doesn’t matter whether or not you think Milton Friedman was right. That’s the way businesses operate - their responsibility is to deliver profit for their shareholders.” Quote from Faris’ post on CSR.

I just love this song and it kept me going through a busy time last week. Makes me feel so good and makes me sing in the shower and dance through the day. 

With the new green movement it is important to make the CSR approach to business inviting, intuitive and innovative. This is really an example where fun meets the greater good. A good idea and some people having fun can actually make the world a better place. I especially love the issue about how this also equals out gender imbalance, because normally it is the girls fetching water while the boys go to school. Now both girls and boys can go to school - as long as the have fun at the play pump in their breaks. I found this idea here   

The plans for a green city called Masdar just outside Abu Dahbi is quite interesting. The ambitions in the Gulf seems sky high, but for what it’s worth, perhaps we could learn from this. It is said to be the world’s first waste-free, carbon neutral and car free city.  Read full story here.                          

Feeling reincarnated after a december and january crazy at work, I  now return after a weekend of pure joy. Have spend every minute drinking wine with my boyfriend, hanging out with great friends and strolling the city and the beach on a sunday with 12 degrees and full sun. It’s been incredible. Then I went to see Charlie Wilson’s War and felt entertain and happy walking home to spend the last bit of the weekend with my Macbook and my boyfriend. As my first contribution addressing my spring feeling I fell over this cool iGoogle app from John Meada blog. It changes the theme adapting the local time of day. It is so cool and looks like I feel inside on this beautiful sunday evening.   

I just lost my early morning following blog threads on discussion on behavioral targeting and the pro’s and con’s on this issue.

The nice Erin wrote a post on creating fansumers where she started a discussion on this issue, linking back to Interactive marketing trends. I’m not totally settled on my attitude towards behavioral targeting, but it is difficult. I love the thought of having the choice to share personal info in exchange for less, but more targeted ads, but I hate services sneaking it into the apps not notifing the users. But the dilemma is; does the users understand this profoundly enough to be able to choose. And are there consequences? Anyway it is a good discussion which I think we will be talking a lot about in the years to come…

I’m a bit puzzled here because I see why this kind of behavioral targeting scares people with it’s big brother feel, but on the other hand, doesn’t it do the media consumers a favor, by being able to address them with relevant ads instead of a wide range of irritating stuff. And if we as marketers can raise ROI by being relevant, perhaps we can actually stop spamming people so much. Let face it - the ads don’t disappear! This could actually be a way to make them relevant and thereby more acceptable - as we see in magazine ads… Had the same discussion going when Joost launched. If you could make the commercial break 60 secs instead of 6 minutes by giving info on you life, who wouldn’t prefer that?