Notes on books
July 24, 2007 — pernillefruensgaardJust some thought, ideas, memories from things I’m reading or re-reading. Will try so collect my notes and stuff here so they don’t get lost.
My Library:
Convergence Culture - Henry Jenkins
Herd - Mark Earls
Wisdom of crowds - James Surowiecki
Beyond disruption - Jean Marie Dru mfl
Blink - Malcolm Gladwell
The tipping point - Malcolm Gladwell
It’s not how good you are, it’s how good you want to be - Paul Arden
Apple, Insights and Mad Inventors - Jeremy Bullmore
Naked Conversations
Connected marketing
The Cluetrain Manifesto - Doc Searls
Life after the 30-second spot - Joseph Jaffe
Creative Technique
Re-imagine -
Thinkertoys
Scenario Planning
The brand innovation manifesto - John Grant
The Idea Factory
The Age of conversation








