After Henrik Dahls very positive talk Anker Brink Lund from CBS talked about the opposite trend being consumers paying less attention to TV commercials. He raised up an inattention index being the medium crossed with the level of other activities normally carried out during mediatime. TV and Phones were often dual-media-use. ABL did a good job in shaking up the discussion and taking the Hymn of TV on the ground of reality. A well used friday morning….


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