Normally I do not make a big deal out off honouring campaigns from work. First of all because of a slight lack of the ability to be neutral in my opinion. But this is too good to be left out of the blog.
In launching the new in2u scent from Calvin Klein, my co-workers did this campaign with a non-graffiti street event. Cleaning up just a part of the graffiti made a tap into the street culture, but without doing anything illegal or offensive.
This is the art of thinking sideways….