Legal Graffiti Campaign

Normally I do not make a big deal out off honouring campaigns from work. First of all because of a slight lack of the ability to be neutral in my opinion. But this is too good to be left out of the blog.

In launching the new in2u scent from Calvin Klein, my co-workers did this campaign with a non-graffiti street event. Cleaning up just a part of the graffiti made a tap into the street culture, but without doing anything illegal or offensive.

This is the art of thinking sideways….

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s