Arrived in Cannes

Arrived in Cannes this afternoon and I am very pleased to find, that the Internet in our appartment is actually high-speed… Makes researching a lot more fun! So how do you do research for an assignment, you know almost nothing about, besides that it evolves around developing a media and contact strategy for an NGO you don’t yet know the name of? Well, thats what I am about to find out… Inspiration is a good place to start.  

Pernille and I will, along with the rest of the 20 teams competing in the media category, receive the brief of our assignment tomorrow afternoon and will then have a little more than 24 hours to solve it. I look very much forward to the whole proces. It always amazes me how much high-quality work, that can be done when under extreme time pressure. Makes me wonder that perhaps we should work like this more often at home… 




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