Branded content is in the air

Sunday morning we went to a workshop with Giovanni Rivetti og Roberto Feres from New Content. 

They started out with a madison and vine approach and it started out very interesting. But after 5 minutes we experienced that the whole workshop would be solely about IFE (In-flight entertainment) and the key points was spoken out pretty quickly, so after an hour we left. 

Most interesting was the idea about in-flight learning, with an obvious but interesting base in language learning but evolved to everything else. Think about a 3 hour trip to Egypt learning the basic glossary.

Interesting but a little bit to long….



One response to “Branded content is in the air

  1. Hello, my name is Kirsty Clegg and I am a 3rd year Advertising & Marketing Communications student from Bournemouth University. I need to recruit consumers who show a vested interest in the following areas; online advertising, Coca – Cola online, Branded Content and online power of consumer.
    Consequently these are the search terms I used to find your blog and am therefore keen to talk to you. This research is for my dissertation and so imperative to my degree.
    Firstly, if you would be interested in airing your opinions about said areas please take a couple of minutes to fill out this questionnaire ( simply to determine if your demographics fit with my research.
    I would be incredibly grateful if you can take the time out to help with this, feel free to find me through my wordpress (
    Yours sincerely,

    Kirsty Clegg

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