Wunderman was great! Perfect seminar – perfect speaker – great slides with insights and surprice. The theme was how to start conversation instead of just advertising, and most of the presentation was really great.
Of cause you can’t expect everything to be new when you spend a lot of time tracking what’s going on in the industry, but this really did a good job at continuing offering inspiration.
Especially the “always in beta” point on how ads are o longer a finish product but an ongoing process was underlines perfect by the “Double-click to edit”-slide which I loved so much that I dedicated the title of this post to it.