After an hour of sleep we dressed up for the first time in our Cannes experience. We went to the Media/Outdoor and Radio Ceremony and it was a very good experience.
The fun thing was actually that Radio Lions kind of surpriced me. Talking to people about chosing media vehicles I ormally have a slight problem when it comes to radio, because of the horrible quality of radio commercials in Denmark. Therefor Radio kind of has gotten a difficult position in my head. It is an interesting media, but often it fades away due to a lack of creativity in the solutions.
Hearing the Gold and silver spots I was amazed about how much inspiration I got and how it instantly started letting Radio re-enter my communication landscape.
This was fun! And then we went out for dinner and the to the Aegis Media Party on the beach. This was really nice. Exclusive party with not to many people. More about this tomorrow…