Wildfire 2008 – Leo Burnett and Contagious

Coming home from Cannes I just wanted to comment on some of the notes I had from down there. I will be short, so please comment or mail me if you want more…

I went to see wildfire 2008 where Leo Burnett and Contagious made the view over the contemporary advertising scene. It was Tom Bernardin, Chairman, CEO – Leo Burnett Worldwide and Paul Kemp-Robertson, Editorial Director – Contagious Magazine who set the scene talking about everything from Sony, Coke, bebo, Nokia Eon, Canon, Prodis and Wii from a human insight perspective.

I really liked the Prodis Foundation case:




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