I spend the weekend reading the latest issue of Market Magazine with focus on neuro marketing. It was interesting. Especially the focus on subconcious choice, and how positive relations with products and brands can be a huge factor in the decision proces, and everything explained about the choice is the persons post-rationalization.
I’m curious, so just sign up for Martin Lindstrøm’s seminar on the 1st of december on this subject. I’ll post more after that.