When advertising goes wrong

Sitting working on a presentation on marketing in times of recession, I fell over this quote on how to handle troubled times between agencies and clients.  

Found it on the Wieden + Kennedy London Blog

When the client moans and sighs
Make his logo twice the size
If the client still proves refractory
Show a picture of the factory
Only in the gravest cases
Should you show the clients’ faces

And the 2.008 version….. even more fun. I’ve done this a lot in meetings I must confess!

If the ads have gone to pot
Mention blogging quite a lot

If you want to dazzle them
Drop in terms like CRM

To make your clients think you’re sage
Give campaigns a myspace page

To make them think you’re clever chaps
Make references to Google Maps

If accused of strategic shirking
Bang on about social networking

If they still think the work is crap

You must present an iPhone app

 

And we all do these day 🙂

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