Nokia’s new campaign for the 7610 launched a few days ago, and playing with the idea of accessing people’s life through the phone is quiet interesting. Here the intro:
The campaign site for “somebody else’s phone” is the key element in the campaign directing to facebook pages and other activities.
Here’s detailed info on the campaign from welcome to optimism, the blog from wieden + kennedy london:
Imagine finding a phone that belongs to somebody else; filled with personal text messages, contacts, diary entries, photos, voicemails and private video clips. It’s like having a window into somebody’s entire life. Would you be tempted to look through it?
This question is at the heart of our new campaign for Nokia. Inspired by the evolved role mobile phones play in our lives, the campaign invites the audience to explore the lives of three characters – Anna, Jade and Luca – in intimate detail, in real time, through their Nokia 7610 handsets.
The campaign launched yesterday and will run in ten different languages, following the characters’ evolving storylines across three time zones, through a 24/7 feed of content, for over 6 weeks. Fusing scripted content with real life audience interaction, fans will be able to learn everything about the characters through their text messages, photos, videos and calls on somebodyelsesphone.com.
Read more on Welcome to optimism-blog.