The appstore opens a whole new world for branding. Easy to use, easy accessible and highly relevant connections with the consumer. The apps create a space for engaging the consumers on their terms and a new race has opened. The race for developing the most inviting, intriguing, innovative and involving app. So I will kickstart the race here and ask everybody to send comments with branded apps they have seen or heard about. Also ideas for cool apps that could have had a perfect sponsor or sender on it. Please participate. This could be quite fun and interesting .
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