For those people who didn’t get to Cannes or were to drunk to see anything, these cases were the most talked about – the once you shouldn’t miss.
First the interesting and beautifully implemented HBO Voyeur Campaign which won Outdoor, Promo, Film (incl. other screen), cyber, integrated and even more. This is beautiful trans media story-telling 🙂
Here’s the teaser..
and here’s more
and here’s the Cannes case with info – if you just want to give this post 3 minutes view this
and here’s the campaign site for HBO Voyeur
more cases to come….
Posted in advertising, cannes, creative, marketing, media, planning, youtube
Tagged ambient, cyber, event, film, HBO, HBO Voyeur, lions, outdoor
After the competition was over we had a few days to enjoy the spirit of Cannes. We spend a lot of time in the interactive case kiosks which was cool, attending seminars and building networks all over the world.
One thing which was really cool was that Aegis Media had a beach house where you could bring guests, press and interesting people. And with high speed internet this was the perfect spot to hang out.
And it was really really nice..
Wunderman was great! Perfect seminar – perfect speaker – great slides with insights and surprice. The theme was how to start conversation instead of just advertising, and most of the presentation was really great.
Of cause you can’t expect everything to be new when you spend a lot of time tracking what’s going on in the industry, but this really did a good job at continuing offering inspiration.
Especially the “always in beta” point on how ads are o longer a finish product but an ongoing process was underlines perfect by the “Double-click to edit”-slide which I loved so much that I dedicated the title of this post to it.
Then Katrine and me went to see screening of the Titanium category. It was great! Integration is the way to press fast forward now a days.
I will come back to specific cases later on. But Titanium Rocks!
For numeral reasons I’m soo glad I went to this masterclass in the Young LIons Zone.
1. It was 1 minute after our presentation so a reason for sitting thinking and no-one asking “hoooow did it goooo in a screaming tone-of-voice”
2. I love the filosophy of Naked and Paul Woolmington is a wonderful speaker. My heartbeat after have the most stressed 5 minutes of my career fell down listening to his calm, confident and clear voice.
3. I get the change for tagging this blog “Naked” which will give our little Cannes blog so much more google-juice. (Perhaps it wont be the most relevant hits, but giving the facts that googling porn and still end up clicking on a communications planning blog, proofs that marketing people also surfs for porn as well as everybody else.)
This post was actually dedicated to an ode for Naked, but sometimes things do not end up as we thought. Thank god for that.
But still two words about the masterclass:
It was great! Basic intro of the heart of independency.
I was very interested in how to sell ideas and how to make so many external partners work together. But this was more inspiration and cases of how the solutions will look if thinking concepts over “were do we make money”.
And once again – go see Noah Briers Brand Tag feature… I commented on it on my own blog channel8000 a while ago – it is really interesting.
Thanks to Paul for setting my mind free…
Early next morning we got our 5 minutes to present the assignment. This was really tough. We really looked at the competition brief to find out how to solve it, but little did it help. It said that we needed to present insights, strategy and solution – with everything explained why chosen. This was really a hard job – and we didn’t really succeed with this part. In the after light we perhaps shouldn´t have focussed so much on was we were told to explain but focused on explaining out ideas instead. We had only 5 minutes but we reached the ideas at 4.30 which was horrible because we didn´t feel at all that we had time to explain what, how and why… and we didn’t even have time to present it all.
So it was really a hard and learning experience…
This really felt like bad sex. Great expectation, too short time and a strange unfulfilled feeling afterwards.
But bad sex is better than none, so after an hour or so we started smiling a bit again 🙂 And we were still satisfied with the work – but would have died for 17 minutes instead of 5.
Afterwards we went down to the Croisettes where we were going to dinner with TV2, press and the other Young Lions competitors. I was actually really ready to go home, but we really wanted to show up, so we took a deep breath and took out in the cannes evening.. And it ended up being so cosy. We had a wonderful meal and everybody were so nice and fun at the dinner. We meet so many nice people and the evening was one of the best on the whole trip.
Thanks to TV2 for a perfect evening!