Our client Bianco always loves to provoke and often gets attention on very daring ads.
Now they made a comment on the crisis. And their attitude towards this subject is quite like the one of the danish government. Keep spending money. We have to buy ourselves out of the crisis.
Interesting point. I have to reflect on that for a while, before making a stand. At least I agree on this. Buy more shoes. Always!
The appstore opens a whole new world for branding. Easy to use, easy accessible and highly relevant connections with the consumer. The apps create a space for engaging the consumers on their terms and a new race has opened. The race for developing the most inviting, intriguing, innovative and involving app. So I will kickstart the race here and ask everybody to send comments with branded apps they have seen or heard about. Also ideas for cool apps that could have had a perfect sponsor or sender on it. Please participate. This could be quite fun and interesting .
Posted in advertising, apple, applications, art, Attention, blog, branding, cases, channel 8000, communications planning, Consumer generated, content, creative, engagement, entertainment, future, idea, ideas, innovation, iPhone, ipod, ipod touch, love, mac, marketing, media planning, mobile, mobile marketing, planning competition
Tagged 3g, app store, applications, compete, iPhone
Sunday morning we went to a workshop with Giovanni Rivetti og Roberto Feres from New Content.
They started out with a madison and vine approach and it started out very interesting. But after 5 minutes we experienced that the whole workshop would be solely about IFE (In-flight entertainment) and the key points was spoken out pretty quickly, so after an hour we left.
Most interesting was the idea about in-flight learning, with an obvious but interesting base in language learning but evolved to everything else. Think about a 3 hour trip to Egypt learning the basic glossary.
Interesting but a little bit to long….
Obviously BBC is really the firstmover then it comes to adopting new technology and adjusting their services to changing consumer behavior. This is really the modern interpretation og Public Service to be admired by media institutions all over the world. They took the first step launching creative archive, and today they launched the BBC iPlayer giving the british people access to the last 7 days of programming.
We often discuss if the future media user is willing to pay for high quality on-demand content. The creators of Jalipo must think so, and after a while browsing the (still limited) content and interface I think I’ll agree for now. If the pricing is right – as it seems here – and the interface is easy to access, have a smooth feel and appeal I think it will be able to attract customers. Can’t find much content there yet, but it works and if they manage to broaden the catalogue I’ll definitely be back…
The thing I admire most and which seems most innovative is the idea of paying per minute which leaves the opportunity to quit something I really don’t wanna see anyway..
Posted in content, digital, digital TV, Everyday life, interactive TV, Jalipo, mass-media, online, online video, pernille fruensgaard, TV