The appstore opens a whole new world for branding. Easy to use, easy accessible and highly relevant connections with the consumer. The apps create a space for engaging the consumers on their terms and a new race has opened. The race for developing the most inviting, intriguing, innovative and involving app. So I will kickstart the race here and ask everybody to send comments with branded apps they have seen or heard about. Also ideas for cool apps that could have had a perfect sponsor or sender on it. Please participate. This could be quite fun and interesting .
Posted in advertising, apple, applications, art, Attention, blog, branding, cases, channel 8000, communications planning, Consumer generated, content, creative, engagement, entertainment, future, idea, ideas, innovation, iPhone, ipod, ipod touch, love, mac, marketing, media planning, mobile, mobile marketing, planning competition
Tagged 3g, app store, applications, compete, iPhone
This is my first post from my iPod touch . I have to admit that I haven’t been blogging much lately but there is an explaination beyond the perfect Danish summer weather.
I fell in love with app store!!!!
After I bought the new software for the touch and got access to app store I been discovering the hidden world of crazy apps and very usefull apps . Even though it hurts me that I haven’t got the iPhone yet this makes it easier. So I spend a lot of time – and money – testing different apps to get a feeling of what’s going on. I especially see the potential for utilities such as shopping lists, spending/budget apps, exchange rates and all everyday tools. Of cause gaming is huge to and so are social networking tools.
I just downloaded the wordpress app 5 min ago so perhaps this means I’m back in the blogosphere.
Posted in applications, blog, channel 8000, digital, engagement, Everyday life, experiences, innovation, ipod, ipod touch, love
Tagged ipod, touch, wordpress
This is really so cool. When we say the internet is focus groups on steroids this is a cool brand image exercise.
Look at Noah Brier – brand tags here. This is Adidas…
Created in tag clouds, by people to people. I could get lost a whole day looking at this real life perception of brands.
Posted in advertising, branding, communications, company, Consumer generated, consumer studies, creative, Customers, digital, engagement, experiences, idea, ideas, interesting, marketing, media, media planning, planning, research, strategy, work
Tagged branding, brands, involvement, Noah Brier, tag cloud
I have to blog about this special innovation, which just went live 72 meters from the agency in Aarhus. In a world where we are hunting down new connections with our precious consumers, the shop and the experiences there, play a key part in the communication process. CAVI in Aarhus has been working on a solution for three years where the shop window interacts with the people passing by.
Here is the description of the Dynamically Transparent Window from CAVI‘s website:
A Dynamically Transparent Window responds to the movements of people passing by. Using a camera, passers-by are tracked, and the data is processed by a system that controls custom-built interactive windows on the facade. The windows are fitted with so-called electro-chromatic foil that can change from opaque to transparent when an electric current runs through it. By using thin strips of the foil, narrow bands on the facade change in order to reveal what is on display in the store when people walk by the window. The facade uses various interaction modes in order to lure the by-passers near and make them explore the display.
And here the Youtube video explaining the details:
Reminds me a bit about a Tomato project I saw at an evening inspiration session at LYNfabrikken where they did some work interacting with the passing by’s. I think it was with Asahi TV and with another project working with air to flow to giant sculptures when passing them. (If anybody remembers exactly – please help :))
But this is interesting and I just held a focusgroup working with a pitch for H&M in Denmark where all the young women talked about how important the shopping window were for them. So this is interesting. Hope they will tell more about the results and reactions afterwards.
Posted in advertising, blogging, blogs, branding, business, campaign, communications, communications planning, creative, digital, engagement, entertainment, event, fun, future, gadget, ideas, innovation, innovation lab, marketing, media, planning, technology, youtube
Tagged århus, CAVI, creative, denmark, focusgroups, H&M, innovation, interactive, life, marketing, new media, Salling, shopping, tech, technology, tomato, window
We all know how hard it is to get peoples attention today. One of the world most difficult tasks is to get attention on very boring, un-sexy subjects such as public signage. We know people do not pay as much as a small moment of attention to anything that falls in the category of “this is something you already know, but you ignore it, so we try to tell you once more” like the safety messages on airplanes, alcohol/smoking campaigns and alike.
We often see how some of these categories continuesly cross borders, to renew the possibility to get attention – and some just seems to lost faith in attention (like the flight safety messages – though we here see small glims of hope: Like the flight attendant described in the Heaths brothers Made To Stick where the messages was spiked up with some humour for example about the disco-lights that led to the exit signs).
Humour can be a good lead into attention. Eventhough it is an informative message it can be told in a different way.
This is a brilliant example from Larsbjørnsgade in Copenhagen. Found the pictures on a Swedish guys blog. Translated it says:
1: Bicycles will be removed in co-operation with Polish Bicycle Import.
2: Bicycles parked here get its tyre pierced for free.
3: What’s wrong with the public parking around the corner?