The appstore opens a whole new world for branding. Easy to use, easy accessible and highly relevant connections with the consumer. The apps create a space for engaging the consumers on their terms and a new race has opened. The race for developing the most inviting, intriguing, innovative and involving app. So I will kickstart the race here and ask everybody to send comments with branded apps they have seen or heard about. Also ideas for cool apps that could have had a perfect sponsor or sender on it. Please participate. This could be quite fun and interesting .
I have to blog about this special innovation, which just went live 72 meters from the agency in Aarhus. In a world where we are hunting down new connections with our precious consumers, the shop and the experiences there, play a key part in the communication process. CAVI in Aarhus has been working on a solution for three years where the shop window interacts with the people passing by.
A Dynamically Transparent Window responds to the movements of people passing by. Using a camera, passers-by are tracked, and the data is processed by a system that controls custom-built interactive windows on the facade. The windows are fitted with so-called electro-chromatic foil that can change from opaque to transparent when an electric current runs through it. By using thin strips of the foil, narrow bands on the facade change in order to reveal what is on display in the store when people walk by the window. The facade uses various interaction modes in order to lure the by-passers near and make them explore the display.
And here the Youtube video explaining the details:
Reminds me a bit about a Tomato project I saw at an evening inspiration session at LYNfabrikken where they did some work interacting with the passing by’s. I think it was with Asahi TV and with another project working with air to flow to giant sculptures when passing them. (If anybody remembers exactly – please help :))
But this is interesting and I just held a focusgroup working with a pitch for H&M in Denmark where all the young women talked about how important the shopping window were for them. So this is interesting. Hope they will tell more about the results and reactions afterwards.
Engadgets blog just launched a story via Slashdot about a japanese plan on replacing the internet by 2020.
“Apparently, Japan’s minister of communications has big plans for the current iteration of the internet — namely, to stamp it out of existence by 2020. According to reports, Yoshihide Suga — the country’s communications minister — has announced that the Japanese government is hard at work on a newer, faster, stronger, and generally better looking internet. According to Suga, the new network will deliver more reliable data transfers at higher speeds, be more resistant to viruses and crashes, and will be 60 percent more charming. The ministry hopes that in setting a timeframe and outlining goals for the system, the country’s technology industry will be able to have a hand in developing global standards while gaining leverage for themselves in the new market.
” via Engadget
pernillefruensgaard
