Category Archives: innovation lab

Interactive shop windows

 

 

I have to blog about this special innovation, which just went live 72 meters from the agency in Aarhus. In a world where we are hunting down new connections with our precious consumers, the shop and the experiences there, play a key part in the communication process. CAVI in Aarhus has been working on a solution for three years where the shop window interacts with the people passing by.

Here is the description of the Dynamically Transparent Window from CAVI‘s website:  

A Dynamically Transparent Window responds to the movements of people passing by. Using a camera, passers-by are tracked, and the data is processed by a system that controls custom-built interactive windows on the facade. The windows are fitted with so-called electro-chromatic foil that can change from opaque to transparent when an electric current runs through it. By using thin strips of the foil, narrow bands on the facade change in order to reveal what is on display in the store when people walk by the window. The facade uses various interaction modes in order to lure the by-passers near and make them explore the display. 

And here the Youtube video explaining the details:

Reminds me a bit about a Tomato project I saw at an evening inspiration session at LYNfabrikken where they did some work interacting with the passing by’s. I think it was with Asahi TV and with another project working with air to flow to giant sculptures when passing them. (If anybody remembers exactly – please help :))

But this is interesting and I just held a focusgroup working with a pitch for H&M in Denmark where all the young women talked about how important the shopping window were for them. So this is interesting. Hope they will tell more about the results and reactions afterwards. 

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An evening on social media

I had the pleasure speaking at a seminar yesterday arranged by Jørn Moesgaard and just want to thank all people there for a nice and interesting afternoon. Preben Mejer made a fashination presentation on Innovation Labs thought of the future..  Eventhough it was hard to see the audience in the very bright spotlight, I got some nice interesting comments afterwards and it seems that this subject is on all marketers mind these days.

We started talking about this at our zoomsession at Aegis in february, and from this we wrote a little summary. So I put it here for download if anybody is interested.

zoom-session-executive-summary-pdf.pdf