In my search for a challenge to the MDAS viral video I found this. The video is kind of slow, and the idea about making it in Second Life is fun, but gets pretty annoying after a while. Who want to watch bad graphics for more than 30 Sec? Seeing som of the Machinima made in WOW second life can’t follow that lead.
Anyway. About customer care: This is a fine act of balance though. To care about the consumers, but not to be obsessed with them. That can be scary too. With all the new technology possibilities we have to choose how to activate our knowledge. Google has been on the public agenda for a while concerning issues on collecting data. Joost is heading for the same trouble.
But as I’m concerned it depends on how you chose to use the data. If Google can use my info to customize the ads on my GMail, so I wont get diaper-commercials (not planning to get any kids right now) or holiday-offers (when I’m not going on holiday before the end of august) I will embrace data-gathering.
If it means I can get customized, relevant ads and therefore no annoying, disruptive ads with NO relevans at all. If joost can get my data so the value of each commercial will be multiplied I’ll (or hope I will) receive 1 minute of TV-C’s compared to the 7 minutes often aired today. And that minute will be relevant – Please collect my data! But use it well!
We often discuss if the future media user is willing to pay for high quality on-demand content. The creators of Jalipo must think so, and after a while browsing the (still limited) content and interface I think I’ll agree for now. If the pricing is right – as it seems here – and the interface is easy to access, have a smooth feel and appeal I think it will be able to attract customers. Can’t find much content there yet, but it works and if they manage to broaden the catalogue I’ll definitely be back…
The thing I admire most and which seems most innovative is the idea of paying per minute which leaves the opportunity to quit something I really don’t wanna see anyway..
Posted in content, digital, digital TV, Everyday life, interactive TV, Jalipo, mass-media, online, online video, pernille fruensgaard, TV
Nice to see blogs in action. After posting my wish for a joost login I’ve now got it. Already and plenty. So that’s just perfect…
So I willing to share, so let me know if you want an invitation… I’ll give all I get away through my blog… So write me… and knowledge about joost is welcome too…
These days I’m really curios about Joost. I think this project has possibilities of growing big anf hopefully helps solve some of the problems connected to TV-ads. I don’t know enough about it yet, but I know what I would like these guys to do with my TV and I have a feeling that it’s the right way their heading.
BUT – my biggest problem right now is that I don’t have an beta account so I can explore and test it… so anybody out there – give me an invitee? please?