Category Archives: mac

Branded services

The appstore opens a whole new world for branding. Easy to use, easy accessible and highly relevant connections with the consumer. The apps create a space for engaging the consumers on their terms and a new race has opened. The race for developing the most inviting, intriguing, innovative and involving app. So I will kickstart the race here and ask everybody to send comments with branded apps they have seen or heard about. Also ideas for cool apps that could have had a perfect sponsor or sender on it. Please participate. This could be quite fun and interesting .

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iPhone

After launching the new iphone it seems as mac is relaunching the talk about mobile marketing. The Phones unique browser will hopefully open new posibilities for web on the mobile, and is talk of media town these days..

Noah Elkin says on imediaconnection ; Through January 21 — a period of less than two weeks — the number of blog posts mentioning both brand and product climbed to around 54,000, according to a search on Technorati. Jobs’ dramatic keynote remained the number one podcast on iTunes as of January 21 (a nice postscript about the message supporting the medium and vice versa, by the way).  Read whole article here.