Category Archives: mass-media

Social networks challenging IM?

A while ago I was going crazy cause some of my friends really got into the myspace thing, which in it self isn’t a bad thing. I’m there too – but mostly to figure out what is happening there. But they started sending messages to me on my comment-board. Which is ok as long as it is just comments, pictures or fun. But the comments started taking form as appointments and so. – and for a while I missed all the fun because I still rely on my cell as the place to contact me if going out for drinks or coffee. So I was going mad, cause I had no intention of starting to check my myspace once a day (or more). I’m more the visitor of the month there.

So I started thinking a bit more about this tendency. Could the social network challenge the cell texting or the Instant Messenging? Many of the networks are different cause it isn’t real time interaction, but with the major networks applying services as “online status”, IM-functions and so in to their sphere will this be the new way to have direct interaction with your friends in the future? Myspace has its myspaceIM and facebook just launched an application to integrate twitter into their service.

Three days ago imediaconnection published an article about this phenomenon taking off. John Gray VP of interactive marketing at Enlighten started the discussion. No conclusions, cause it doesn’t seem to affect the IM numbers – not yet. But he raised this issue as a trend to watch. Read his view here.

And it is an importante discussion, cause in reaching the teens IM has become an important player. John says here:

According to Pew Internet & American Life Project, 75 percent of all online teens use IM to communicate, making it a popular choice for media planners and buyers eager to target this influential consumer group. Marketers know platforms like AOL’s AIM have some of the highest conversion rates in the business. Consequently, they have made IM placements an integral part of their youth-centric campaigns.

So I’ll try to watch this trend and post some conclusions as soon as they appear.

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BBC launches iPlayer

Obviously BBC is really the firstmover then it comes to adopting new technology and adjusting their services to changing consumer behavior. This is really the modern interpretation og Public Service to be admired by media institutions all over the world. They took the first step launching creative archive, and today they launched theĀ  BBC iPlayer giving the british people access to the last 7 days of programming.

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Simultanious viewing?

Spending some time exploring all the new emerging technologies challenging the traditional TVviewing and bringing the TV experience online, combining the best of both worlds, I am a bit confused about the lack of keeping the feeling of flow TV. Watching Youtube, dailymotion, currentTV, Jalipo and Joost I miss something. Even though it seems as there are a tendency towards on-demand viewing I see plenty of possibilities of keeping the aspect of flow and live at the same time as the possibilities of control. Especially at Joost where they very nicely have combined chat functions and viewing it doesn’t make sense that there aren’t a flow to gather around with? Have I missed something. It would be obvious to be able to invite somebody to view content simultaniously as re-creating the feeling of shared viewing across space and context. But can’t find out if I’m just a newbie in Joost or if online TV just is killing flow TV.

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Jalipo beta

We often discuss if the future media user is willing to pay for high quality on-demand content. The creators of Jalipo must think so, and after a while browsing the (still limited) content and interface I think I’ll agree for now. If the pricing is right – as it seems here – and the interface is easy to access, have a smooth feel and appeal I think it will be able to attract customers. Can’t find much content there yet, but it works and if they manage to broaden the catalogue I’ll definitely be back…

The thing I admire most and which seems most innovative is the idea of paying per minute which leaves the opportunity to quit something I really don’t wanna see anyway..

Watch here….

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Super Bowl Ads on Youtube

Just read that Youtube annonunced that all the Ads from Super bowl on the 4th of february will be exposed on the site and a voting is set up with the final judgement after two days. The winner will air on the front of youtube on the 6th of february. That’s indeed pretty interesting and once again sets the scene for super bowl being the essence of mass-media ad hysteria. As the media landscape gets more fragmented only few events can gather so many viewers. Some will say that the super bowl ads through this, will prolong their expensive lifes in the new media world, but perhaps it’s even more a sign of youtube not longer being new media, but a mass media which has the best of both worlds. I’ll be very interestig to know how many views this two-day YouTube gallery can generate.

And just to memorize the former (and contemporary?) effect of super bowl ads: