Category Archives: new media

Playstation Home is live in public beta

Here’s the trailer, with pictures and explanation on what this universe is all about. Looks very familiar for people who’s been traveling second life a while ago:) This launch being a huge stake for Sony, it will be interesting to see if the platform can stand the hype and thereby criticism always following. Looking very much forward to follow the discussion during the weeks to come.  More on Playstation Home on Wikipedia.

Red Bull is the first advertiser entering the universe, with a branded island with activities for the users in a branded context. Diesel and Paramount Pictures are also throwing their brands into this new world. Read full post about this at Adverblog


New Media Days 07

The tickets are sold out, and that’s even before the program is finally out. It is impressing how New Media Days has managed to position itself as THE event in the media industry in Denmark. I hope they will keep up the good work this year, as well as the past two. Hope the wireless intenet is working better this year though. If so I’ll be sending notes from the most interesting speakers.

I’m looking forward hearing John from IDEO, Shawn Gold from MySpace and once again ReD.

These names are public now – It seems okay, but looking forward seing the total program:

– Chris Mahoney, Business Developement Manager i Linden Lab.
– Frederik Wiedemann, medstifter og partner i ReD Associates.
– Jimmy Maymann, bestyrelsesformand i GoViral.
– John Stoddard, designer hos IDEO.
– Manish Madhvani, medstifter og partner i GP Bullhound.
– Peter Hirshberg, bestyrelsesformand for the Executive Committee & CMO, Technorati Inc.
– Peter Warnøe, administrernde direktør i Oyster Invest.
– Pål Thore Krosby, administrerende direktør for Aller Press.
– Shawn Gold, Senior Vice President of Marketing and Content i MySpace.
– Vili Lehdonvirta, forsker på Helsinki Institute for Information Technology/Waseda University, Tokyo.


Replacing the internet in 2020

Engadgets blog just launched a story via Slashdot  about a japanese plan on replacing the internet by 2020.

“Apparently, Japan’s minister of communications has big plans for the current iteration of the internet — namely, to stamp it out of existence by 2020. According to reports, Yoshihide Suga — the country’s communications minister — has announced that the Japanese government is hard at work on a newer, faster, stronger, and generally better looking internet. According to Suga, the new network will deliver more reliable data transfers at higher speeds, be more resistant to viruses and crashes, and will be 60 percent more charming. The ministry hopes that in setting a timeframe and outlining goals for the system, the country’s technology industry will be able to have a hand in developing global standards while gaining leverage for themselves in the new market.
” via Engadget

BBC launches iPlayer

Obviously BBC is really the firstmover then it comes to adopting new technology and adjusting their services to changing consumer behavior. This is really the modern interpretation og Public Service to be admired by media institutions all over the world. They took the first step launching creative archive, and today they launched the  BBC iPlayer giving the british people access to the last 7 days of programming.


Mapping the new media world

Here’s a really fun new way to visualise all the new media companies – as shown on the Tokyo underground

Jason Steinberg writes:
“They took the top 200 tech (definitely tech) sites and placed them
along subway lines. The lines are used to group together similar
services. For example along the blue Community line there’s Facebook,
Xing, Vox and LinkedIn. Each one also has a weather forecast and an
incremental web number. The more suns and less clouds represent a
positive prediction about a site’s future.
For those of you familiar with the Tokyo subway system, there are some
really funny (and snarky) bits:
1. Google has moved from Shibuya, a humming place for young people,
Shinjuku, a suspicious, messy, Yakuza-controlled, but still a
cool place to hang out (Golden Gaya).
2. Youtube has conquered Shibuya.
3. Microsoft has moved to Ikebukuro, if you know what I mean.
4. Yahoo is in Ueno, a nice place but nothing going on there.
5. Wikipedia now is in Shimbashi, the place for the square and
hard-headed Salaryman, like the Wikipedia watchdogs.
6. The Chinese line runs parallel to the “share line” which starts
the main pirates…
7. Paper info designer Tufte is right below the Federated Media,
before joining with the interactive information design circle in a
degree angle.
8. “You” are in the Emperor’s palace, in the center of the network.
And, its media friendly – your clients can sponsor it starting at
US$2,000 for one of 10 spaces which will be included on all adaptations
of the map.”

Thanks to Dan for this post!

Isobar TV from Cannes Lions – get live video and the best stories everyday

Video from Cannes Lion


Everybody left for Cannes Lion and I’m stuck back home in DK. Especially this year it seems incredible unfair to be left outside the magic city, ’cause 2007 will definitely be the year where media dominated the program

The last years social media/digital media/event media – (just but everyword you can come up with before the word media and you pretty much get it) – has had an enourmous share of the brainactivity – at media agencies AND at ad agencies. And it seems as this trend has made a much stronger impact on the people making the program at Cannes Lion than in moving the ad money where our mouth (and consumers) are.

So looking with envious eyes on workshop, seminars and stuff, I feel all left behind….

BUT – eventhough it makes me a bit more sad afterwards I enjoy getting a sneak peak everyday at this site. It’s powered by Isobar and got the link from Dan – In DK it also airs on Markedsførings Nyhedsbrev everyday.

Thank You for bringing the lost boys (and tinkerbell) a step closer to Neverland…

Why is social media on web 2.0 different?

As Daria Rasmussen (my lovely co-worker) and me stressed several times under a conference on social media we hosted in march this year, social media is in its basic nature not so much different than 20 years ago. We now use last/Pandora or ilike to express our identity through public playlists, we make profiles on social networks as we  spend ours fillig out friendship-books and passing them  through our social networks 20 years ago (Personally I always had a problem filling out the “My future”- box, because my outer self wanted to be a hip journalist writing about politics and media, but deep inside I still had a little girl really wanting to be an indian princess – but I ever wrote that, in case some of the boys from the 6th grade would see the book)

The things going on in the media users heads and in their social interaction is not so much different. But the huge gap is in the speed in which these things go on. The adaptation rate is sky rocketting and I get dizzy just by thinking about the reach of our messages.

So there’s nothing new on social media – the news is in the broadband acces…

This is a good recent example copied with pride from Dan Calladine (love your newsletter, Dan!)

iLike popularity jumps due to Facebook widget?
“In true Internet fashion, iLike has gone through a year’s worth of
growth in a little over a week. As I wrote here last week, the company
went from having just 1,200 users to having more than 400,000 in a
little over a day — which taxed its resources to the point where it
doubled the number of servers it was running five times and still didn’t
have enough capacity. Eventually, the company had to plead with its
Silicon Valley friends and neighbours to provide extra servers for it to
use. And where is it now? It has quintupled in size again, and has more
than 2.2 million users.”

Read the whole article on Ingram 2.0 here