This week I got a new client. It’s the entertainment industry, so there is challenges, but many possibilities. Very engaged people with a lot of knowledge in their field. But also with lots of space to make a difference and take their communications a step further. I’m looking so much forward to start working with them. Which will be immediately, so that’s perfect.
But after the meeting I received this video from the new client, who probably found this circulating in the danish media/ad-industry. A video launched by Microsoft digital advertising solutions (I hate their new name – it really sucks), but an interesting video though. And it provokes me that a lot of it is true. So I will see if I can find a video demonstrating that some brands embrace their consumers and listen to their needs so they can create true loyalty. I’ll start looking. Anybody out there got some good stuff on this subject?
We often discuss if the future media user is willing to pay for high quality on-demand content. The creators of Jalipo must think so, and after a while browsing the (still limited) content and interface I think I’ll agree for now. If the pricing is right – as it seems here – and the interface is easy to access, have a smooth feel and appeal I think it will be able to attract customers. Can’t find much content there yet, but it works and if they manage to broaden the catalogue I’ll definitely be back…
The thing I admire most and which seems most innovative is the idea of paying per minute which leaves the opportunity to quit something I really don’t wanna see anyway..
Posted in content, digital, digital TV, Everyday life, interactive TV, Jalipo, mass-media, online, online video, pernille fruensgaard, TV
This video is the best I’ve seen on illustrating what web 2.0 actually is all about….