Category Archives: social media

Faris is being nice

Thanks to Faris for sharing this great presentation.

Se more at his Talents imitate, genius steals blog, where the Youtube links also are provided.


Playstation Home is live in public beta

Here’s the trailer, with pictures and explanation on what this universe is all about. Looks very familiar for people who’s been traveling second life a while ago:) This launch being a huge stake for Sony, it will be interesting to see if the platform can stand the hype and thereby criticism always following. Looking very much forward to follow the discussion during the weeks to come.  More on Playstation Home on Wikipedia.

Red Bull is the first advertiser entering the universe, with a branded island with activities for the users in a branded context. Diesel and Paramount Pictures are also throwing their brands into this new world. Read full post about this at Adverblog

Congratulations to A-Film, Nordisk Film, Go Viral og Philip

Had a great evening at True Awards last night.

“Rejsen til Saturn” won two of the three main categories at the Award. The viral campaign won with big applause and the main prize “campaign of the year” was split between “Rejsen til Saturn” og Oddset, who managed to take their “There are so many things women do not understand” to the next level, jumping from a clean cut soccer univers to now include golf and Ice-hockey.

But two main prizes to the wonderful people at A-film and Philip, who believed in the concept long before anybody even understood what he was talking about. I’m so proud to be part of this project and a huge thanks to Frederik Honore at Nordisk Film, who gave these people the frame to play play in (and money to the campaign to play with)

But all this about split prizes are a bit of a turn off. So when the jury couldn’t decide; I’ll let you decide.

So please help me vote for the real “Campaign of the year”

Exploring Flock 2.0 – just released

I just spent the morning exploring the new Flock 2.0 which launched around 10 days ago.

It is really amazing and highly persuasive. The thoughts behind it is really interesting and takes the concept of aggregation to a new level.

I will spend some more time discovering the possibilities there, but for now I’m still a bit confused. I think it is complicated, though good tutorials, and it seems as it wants me to have it as me ONLY entrance to the digital world.

And I feel a little bit as being on a very cool first date and the guy then asks me to marry him on the way home. Easy now tiger… If he can’t take a second or third date without the big questions, I do not think I’ll continue dating him at all.So for now it has to convince me, that it CAN work with things outside Flock too.

To help me deciding whether to go on the next date, here a little poll.

Do you like Flock 2.0?

The social network battleground

From Daria’s blog:

*** Social Network Changes since September 2008 ***

Facebook gains Bahamas from Hi5

Facebook gains Belgium from Skyrock

Facebook gains Cuba from Hi5

Hi5 gains Cyprus from Facebook

Hi5 gains Luxembourg from Facebook

*** Social Network Changes since August 2008 ***

Facebook gains Albania from Hi-5

Facebook gains Austria from MySpace

Facebook gains Bahamas from Hi-5

Facebook gains Italy from MySpace

Facebook gains Libya from MySpace*

Facebook gains Libya from MySpace*

Facebook gains Madagascar from Skyrock

Facebook gains New Zealand from Bebo

Facebook gains Qatar from Orkut

Facebook gains Uruguay from Orkut

Hi5 gains Syria from MySpace*

The lost Alternate Reality Game

Everyboby is talking about ARG’s these days, and it is pretty interesting following how these get more sofisticated and challenging. But there is one, which I haven’t seen or heard about in Denmark at all, and given the complexity and quality of the content I was wondering why nobody’s been talking about it here. 

The game is over, and is closed down. On the website it is regarded as a huge succes, thanking millions of people for participating. Hosted by McDonald and the Olympic Comittee it ought to have the right powers to push it towards a tipping point. 

So why so quiet in DK? Or did I just miss it while spending the summer driving through europe…

Here is the website showing the case study of the lost ring campaign

Nokia 7610 campaign: Somebody else’s phone

Nokia’s new campaign for the 7610 launched a few days ago, and playing with the idea of accessing people’s life through the phone is quiet interesting. Here the intro:

The campaign site for “somebody else’s phone” is the key element in the campaign directing to facebook pages and other activities.

 Anna’s facebook page

Here’s detailed info on the campaign from welcome to optimism, the blog from wieden + kennedy london

Imagine finding a phone that belongs to somebody else; filled with personal text messages, contacts, diary entries, photos, voicemails and private video clips. It’s like having a window into somebody’s entire life. Would you be tempted to look through it?

This question is at the heart of our new campaign for Nokia. Inspired by the evolved role mobile phones play in our lives, the campaign invites the audience to explore the lives of three characters – Anna, Jade and Luca –  in intimate detail, in real time, through their Nokia 7610 handsets. 

The campaign launched yesterday and will run in ten different languages, following the characters’ evolving storylines across three time zones, through a 24/7 feed of content, for over 6 weeks. Fusing scripted content with real life audience interaction, fans will be able to learn everything about the characters through their text messages, photos, videos and calls on

Read more on Welcome to optimism-blog.